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Nov 14, 2024 | 
uctoday.com | Tom Wright
November 14, 2024
What Could Be In Store At Microsoft Ignite 2024? It’s not quite the denouement of events season, which rolls on for a handful of weeks more, but Microsoft Ignite regularly feels like its climax—the heavyweight champion of UC and collaboration delivering one of the industry’s most eye-catching bouts of the year.
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Nov 12, 2024 | 
todaydigital.com | Tom Wright
The world of digital marketing is going through a seismic shift, and if you’re not paying attention, you might just get buried in the rubble. The AI and SEO revolution has arrived, and it’s having a bigger impact on marketing than anything we’ve seen in the last decade. For years, marketers have leaned on Google like a crutch. Year after year, we’ve adapted to new Google algorithm updates, tweaking keyword research, and content methodologies to appease the search engine gods.
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Nov 7, 2024 | 
todaydigital.com | Tom Wright
AI content creation has become increasingly commonplace in today’s world. Companies everywhere are searching for innovative ways to scale and enhance content creation, to help them forge deeper connections with their target audience, and AI is a powerful resource. In the B2B technology industry in particular, AI helps journalists, marketers, and business leaders to create high-quality, engaging material at speed. However, the key to success isn’t just scaling your content strategy with AI.
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Nov 4, 2024 | 
uctoday.com | Tom Wright
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Oct 30, 2024 | 
todaydigital.com | Tom Wright
In the last few years, the B2B buyer journey has consistently shifted. B2B companies are increasingly managing the majority of the purchasing process alone, conducting extensive research before they ever consider engaging with a salesperson or vendor. In a difficult economy, buyers also want to see evidence that the solutions they’re paying for will generate an authentic return on investment. Many B2B tech leaders are beginning to adjust to this shift, but there’s still a major problem.
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Oct 24, 2024 | 
uctoday.com | Tom Wright
UC Today’s Tom Wright hosts Cisco’s Snorre Kjesbu. In this session we discuss the following:1) Cisco’s deepened relationship with Apple2) The new Ceiling Microphone Pro3) New AI features across the Webex suiteIf you’re looking for more information on this topic visit Webex.comThanks for watching. If you’d like more like this, don’t forget to SUBSCRIBE to our channel.
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Oct 23, 2024 | 
uctoday.com | Tom Wright
UC Today’s Tom Wright hosts Cisco’s Aruna Ravichandran and Akamai’s Nikki Parsons. In this session we discuss the following:1) How Akamai brought together disparate systems with Cisco2) Why Akamai chose Cisco3) How the partnership could soon extend to the contact centreIf you’re looking for more information on this topic visit Webex.comThanks for watching. If you’d like more like this, don’t forget to SUBSCRIBE to our channel.
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Oct 23, 2024 | 
uctoday.com | Tom Wright
UC Today’s Tom Wright hosts Amit Barave, Cisco’s Vice President of Product Management for Webex Suite & AI. In this session we discuss the following:1) All the Big AI news from WebexOne2) Why Cisco has an open approach to LLM integration3) Why Private data is such a huge opportunity for AI development You can also join in the conversation on our X and LinkedIn pages.
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Oct 23, 2024 | 
uctoday.com | Tom Wright
Surveying professionals from across the sector—including vendors, channel partners, service providers and service providers — the report provides invaluable insights into where the industry is heading and what truly matters for success. Innovation and Product Functionality Lead the Charge Innovation (42%) and Product Functionality (41%) emerged as the industry’s top differentiators.
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Oct 16, 2024 | 
uctoday.com | Tom Wright
The Unified Communications (UC) sector is bracing for a challenging year ahead, with 67% of industry professionals identifying economic headwinds as the greatest threat in 2024, according to UC Today’s newly released State of UC 2024 report. This dominant concern reflects the widespread anxiety over global financial instability, highlighting the urgent need for UC businesses to fortify their strategies in the face of a turbulent economy.
