Tonie Marie Gordon

Washington, D.C., United States

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Articles

Responsible Health Innovation as a Driver of Community Wellbeing

3 weeks ago | medium.com | Tonie Marie Gordon

To ensure marginalized communities can address health challenges, we must responsibly and effectively leverage innovation. Technological advancements in healthcare, from artificial intelligence to wearable devices, have long been heralded as solutions to systemic disparities. Yet without deliberate design and implementation, these innovations risk exacerbating the very inequities they aim to address.
A Comprehensive Guide to AI Prompt Engineering Terms

1 month ago | medium.com | Tonie Marie Gordon

From adversarial prompting to zero-shot prompting, this is every AI prompt engineering term you need to know. Anyone who’s experimented with generative artificial intelligence (GenAI) knows its ups and downs: sometimes your prompts produce brilliant results, and other times, the outputs leave you scratching your head. It’s not a matter of chance (well, it’s not just a matter of chance), there’s actually a science behind crafting effective AI prompts.
Developing Data-Driven User Personas for Targeted Marketing Strategies

1 month ago | medium.com | Tonie Marie Gordon

The “Market Research Insights Hub” is your guide to modern market research and data-driven insights — decoding consumer behavior with AI, big data, and ethical frameworks in a fast-changing economy. Follow publicationGeneric buyer profiles are dead. In today’s hyper-competitive landscape, businesses need user personas built on real behavior, not assumptions.
How Technology Fails to Advance Health Equity

1 month ago | medium.com | Tonie Marie Gordon

The pursuit of better outcomes for underserved communities — not just the novelty of emerging technologies — should drive innovation in healthcare. Healthcare innovation is often synonymous with cutting-edge technology like wearables, AI-driven diagnostics, remote monitoring, and digital health apps. While these advancements promise efficiency and accessibility, they risk amplifying disparities rather than alleviating them.
Reimagining Cultural Co-Creation in the Digital Age

2 months ago | medium.com | Tonie Marie Gordon

The digital age requires a new approach to cultural collaboration. In an era where digital platforms connect billions of people across cultures, the concept of cultural co-creation has taken on new significance. Unlike traditional models of cultural production — where gatekeepers control cultural narratives — co-creation empowers diverse communities to shape culture collaboratively. However, this shift raises critical questions: Who gets to participate? Whose voices are amplified?
Transforming Health Innovation by Embracing Human-Centered R&D

2 months ago | medium.com | Tonie Marie Gordon

New research paradigms can help overcome the limits of traditional R&D. For decades, health research and development (R&D) followed a linear, technology-driven model: identify a disease target, develop a drug or device, and push it through clinical trials. While this approach has yielded breakthroughs — from antibiotics to mRNA vaccines — it often fails to address the real-world complexities of patient needs, health disparities, and systemic barriers to care.
The Dunning-Kruger Effect: Why You Think You Know More About Research Than You Do

2 months ago | medium.com | Tonie Marie Gordon

When it comes to research, everyone’s an expert, or, are they? Have you ever read a few articles on a complex topic — say, quantum physics or macroeconomics — and felt like you suddenly understood it? Maybe you even debated an expert, convinced your take was just as valid. If so, you’ve experienced the Dunning-Kruger Effect, the cognitive bias that tricks us into overestimating our knowledge while underestimating our ignorance.
We’ve Entered A Very New Era of Space Exploration

2 months ago | medium.com | Tonie Marie Gordon

Private companies' space exploration is creating the most unique market of our lifetime. For decades, space exploration was the exclusive domain of governments and our most pivotal moments involving space exploration were part of a high-stakes competition between superpowers during the Cold War. Today, there’s been a seismic shift in space exploration — private companies like SpaceX and Blue Origin are now leading the charge.
Neuroscience Is In Danger

2 months ago | medium.com | Tonie Marie Gordon

Member-only storyTonie Marie Gordon, PhD·Follow5 min read·--The scientific landscape is changing, could neuroscience be left behind? Credit: Loaivat on pixabay.com. Imagine that you are watching a loved one battle Alzheimer's — a progressive, irreversible neurodegenerative disorder — and you feel powerless to stop it. You want to help but you don’t know how to help the person you love live without pain, frustration, and fear.
The Age of AI Demands High-Quality Market Research - Here’s Why

Mar 17, 2025 | medium.com | Tonie Marie Gordon

Tonie Marie Gordon, PhD·Follow3 min read·--Amid market disruptions and AI-generated content, deep consumer and market insight is more crucial than ever. Credit: Leeloo The First on pexels.com. AI is transforming industries at an unprecedented pace. From automating workflows to personalizing consumer experiences, businesses are leveraging AI to drive efficiency and innovation.