Tracey Shirtcliff

Nov 29, 2024 | europeanceo.com | Tracey Shirtcliff

Tracey Shirtcliff, Founder of SCOPE Better Author: Tracey Shirtcliff, Founder of SCOPE Better I don’t think it is an overstatement to say that a company’s profitability is directly linked to its pricing. Which makes it all the more shocking that so many businesses only spend six hours focusing on pricing in the course of a company’s lifespan. So, let me ask a question – how much time went into selecting your pricing model, and have you revisited it since? If you are a B2B service provider, I...

Oct 15, 2024 | maddyness.com | David Johnson |David B. Buller |Laurent van Lerberghe |Tracey Shirtcliff

As part of our quick founder questions series – or QFQs – we spoke to Anthony Jacob, founder of Nila about building innovative eldercare solutions for Non-Resident Indians, a partnership with Aviva and balancing different time zones. Temps de lecture : 7 minutes Imagine being far from home, managing your career and personal life, but constantly worrying about your parents’ health back in your home country.

Sep 27, 2024 | cmotech.uk | Tracey Shirtcliff

Time/effort-based pricing has dominated in marketing agencies for decades. As the established norm, it's the accepted standard of billing for almost every project type. Agencies have continued to use it because it's easy, but there's an unexpected problem on the near horizon. Artificial intelligence (AI) is changing the way we work, and it holds the potential to fundamentally disrupt not only how agency tasks are performed but how we bill for them.

Jun 27, 2024 | campaignlive.com | Tracey Shirtcliff

AI has developed rapidly in the past few years and now supports research, data processing, analysis, ideation, copywriting, image creation, editing and a host of other processes. For ad agencies, AI offers the potential to work faster and smarter, optimize results for clients and do more with less. For clients, it means better results in a shorter time frame. But for all these benefits there follows one complication: pricing.

Apr 4, 2024 | newdigitalage.co | Tracey Shirtcliff

By Tracey Shirtcliff, founder and CEO of SCOPE Better, a CPQ Platform designed for professional servicesIf you run an ad agency, you already know that artificial intelligence (AI) is changing everything. Business processes, data analysis, and creative  practices. Generative AI can be used for copywriting, image creation, and editing. It makes things faster, cheaper, and easier. But it also means that your pricing model is about to be obliterated.