Tracy Dong

Jan 15, 2025 | thehotelconversation.com.au | Tracy Dong

As the 2025 budget season approaches, Australian hoteliers are faced with the challenge of determining where to allocate resources for the highest return on investment (ROI). Inflationary pressures, rising operating costs, and a fragmented travel market mean that every dollar must work harder than ever. In the past, properties often prioritised renovations or enhancements to the physical guest experience.

Mar 4, 2024 | thehotelconversation.com.au | Tracy Dong

The extended stay accommodation market is booming, with the sector projected to reach US$166.5 billion by 2032. With more individuals and corporations embracing flexible work arrangements, there is strong demand for accommodations that support a mobile lifestyle and provide more favourable rates compared to traditional short-stay hotels.

Dec 3, 2023 | thehotelconversation.com.au | Tracy Dong

Shifts in consumer behaviour coupled with technological advancements have disrupted the hotel distribution landscape. As the world becomes increasingly interconnected, the ways in which hotel guests book their accommodation are evolving. Hotels now need to extend their reach beyond traditional Online Travel Agencies (OTAs) and manage their business across a multitude of booking channels, including metasearch engines, Google Hotel Ads, and social media platforms.

Nov 7, 2023 | thehotelconversation.com.au | Tracy Dong

In the lead-up to Australia’s peak holiday season, hoteliers across the country are looking at ways to maximise their revenues during this period of heightened guest demand. In such an environment, offering guests an opportunity to upgrade their room (or add additional services) is a highly effective tool that hotels can use to grow revenue and unlock additional profit.

Oct 2, 2023 | traveldailymedia.com | Kristin Mariano |Tracy Dong

Major events have returned to Asia. In good news for airlines, tourism operators and hoteliers, large-scale gatherings like international conferences, music festivals and sporting championships are resurfacing on resurfacing on regional events calendars. Major events provide unique opportunities for regional hoteliers to introduce their properties to new guests, gain a new loyal following of customers, and capitalise on increased demand to grow revenue.