Trevor McCarty

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Articles

Farm Forward Opposes Michigan’s Attempt to Enrich Factory Farms—and so do Michiganders | Farm Forward

Oct 8, 2024 | farmforward.com | Trevor McCarty

Factory farming isn’t inevitable. Giant, filthy, cramped animal farms are not simply the consequence of technological advancement in agriculture. Industrial farming is a system built by companies with the help of friendly governments; public policies and taxpayer subsidies play a critical role in propping up factory farming. Farm Forward opposes public funding of factory farms and greenwashing technologies like biogas, which serve to entrench and expand factory farming.
You Can Thank This Chicken Industry Trade Group for Big Poultry's Humanewashing

Apr 4, 2024 | farmforward.com | Trevor McCarty

filed under Animal Product LabelingAnimal WelfareHumanewashing 3 min read In response to the New York Times’ recent deep dive into the harmful realities of the modern poultry industry, Farm Forward’s executive director, Andrew deCoriolis, penned a letter applauding the video series for “laying bare the nightmare that is the U.S. chicken industry.” And in a historic first, the letter introduced the word “humanewashing” to the Times’ readers, spotlighting how, for years, the poultry industry...
Better Business Bureau rules OHC should discontinue animal welfare claims

Apr 4, 2024 | farmforward.com | Trevor McCarty

Last month, the National Advertising Division of the Better Business Bureau (NAD)—an institution designed to bolster consumer trust in advertising by investigating claims made by businesses—recommended that One Health Certified (OHC) discontinue its animal welfare claims. The NAD’s ruling is a major victory for our efforts to fight humanewashing from objectionable certifications created by the meat industry.
Farm Forward Supports the Industrial Agriculture Accountability Act

Apr 4, 2024 | farmforward.com | Trevor McCarty

4 mins read “Built by agribusinesses, the industrial livestock and poultry system is designed to maximize production—while externalizing risk and liability—to ensure corporate profits even when the system fails.” – Senator Cory Booker (D-NJ) Farm Forward and 61 other organizations, including HEAL Food Alliance, Socially Responsible Agriculture Project, and Friends of the Earth, have officially endorsed Senator Cory Booker’s legislation, the Industrial Agriculture Accountability Act (IAA)....
Working with Yale University to Address Factory Farming

Apr 4, 2024 | farmforward.com | Trevor McCarty

A key goal of the project to move beyond factory farming in the U.S. should be to accelerate the enactment of state and local policy to hold the meat industry accountable for the harm it inflicts on people, animals, and the environment. To further this goal, Farm Forward is collaborating with Yale Law School’s CAFE Law and Policy Lab and other NGOs to develop innovative policy approaches that can be enacted at the state and municipal level to challenge factory farming practices.
Farm Forward's Letter to State Attorneys General Encourages Action on Antibiotic Labeling

Apr 4, 2024 | farmforward.com | Trevor McCarty

Protecting consumers from deceptive labels on meat products—i.e., humanewashing—should be a high priority for regulatory bodies and those tasked with protecting the public from unscrupulous marketing practices. As such, Farm Forward sent around a dozen state attorneys general a letter imploring them to encourage retailers in their state to improve antibiotic testing and accountability practices among their suppliers.
Farm Forward's Letter to the USDA Advocates for More Transparency in Meat Labeling

Apr 4, 2024 | farmforward.com | Trevor McCarty

In June, the USDA announced modest, but encouraging, reforms to the regulations around meat labeling, offering new guidelines companies must follow if they want to label their products as “humanely raised,” “free range,” or “raised without antibiotics.” These changes are a promising development considering how widespread the phenomenon of humanewashing is across the meat industry.
Farm Forward is Pushing Meat Companies to Take Action on Antibiotic Usage

Apr 4, 2024 | farmforward.com | Trevor McCarty

Skip Navigation Millions of Americans buy meat products marketed as “raised without antibiotics.” Globally, the market for antibiotic-free meat is growing significantly, likely in response to consumer concerns about the overuse of antibiotics on farms and how that impacts public health. In 2022, Farm Forward published an explosive investigation that found an antibiotic in meat labeled as “raised without antibiotics.” Following that investigation, we have pushed for changes to government...
News | Farm Forward

Apr 2, 2024 | farmforward.com | Trevor McCarty |John Millspaugh |Andrew deCoriolis |Dani Sher

An investigation by Farm Forward and Our Honor, covered by The New York Times, shows how the federal government has allocated hundreds of millions in taxpayer dollars to poultry companies like Tyson and Hormel for bird flu outbreak losses, despite these companies’ factory farming practices being linked to the outbreaks.
Farm Forward Survey: humanewashing erodes consumer trust

Aug 30, 2023 | farmforward.com | Trevor McCarty

Humanewashing—the collection of marketing tools employed by meat companies that lead to widespread and foundational misunderstandings about animal welfare in animal agriculture—is an existential threat to efforts to move beyond factory farming. For the last few years, Farm Forward has commissioned large-scale surveys of American residents focused on consumer deception and its consequences.