Tricia Keith

Jan 23, 2025 | detroitchamber.com | Miranda Ferris |Tricia Keith |Christy McDonald

The new Blue Cross Blue Shield of Michigan President and Chief Executive Officer looks to transform the organization by prioritizing innovation, affordability, and customer experience. Collaboration within the health care system is vital to simplify the customer experience, drive better outcomes, and improve patient care. Making her public debut at the 2025 Detroit Policy Conference, Blue Cross Blue Shield of Michigan (BCBSM)’s new President and Chief Executive Officer, Tricia A.