Tristen Wentling

Mar 15, 2024 | databricks.com | Tristen Wentling |Bryan Smith |Avinash Sooriyarchchi |Sam Sawyer

On ecommerce platforms, a good product description can make an item stand out and drive sales. A good product description should not only be accurate, easy-to-read and connect with the needs of the customer, but should reinforce the image of the brand or retailer site. Within many organizations, small teams of writers labor over the development of these descriptions, also known as product copy.