Tuychi Rashidov

Jul 24, 2023 | cambridge.org | Parviz Mullojonov |Edward Lemon |Tuychi Rashidov |Umayra Rashidova

Soft power is the ability to exercise influence through attraction (Nye Reference Nye1990; Reference Nye2004). For political scientist Joseph Nye, who coined the term in the dying days of the Cold War, soft power involves three aspects: the appeal of a country’s culture, the attractiveness of its political values, and its foreign policy.