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2 weeks ago | 
ispo.com | Uschi Horner
The Attitude Compass 2025, developed by the agency Brands on Mars and the market research institute Puls, surveyed 2,000 Germans about 200 brands - giving them valuable insights into consumers' expectations of brands and companies. For example, according to the Attitude Compass 2025, respondents associate "social diversity" (48%), "social cohesion" (44%) and "gender equality" (44%) most strongly with brands across all sectors.
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2 months ago | 
ispo.com | Uschi Horner
Simone Biles does gymnastics like no other, is a multiple world champion and Olympic champion. The US-American uses her fame to inspire young people to work towards their goals. As a brand ambassador for the "University of the People", among other things, she is committed to facilitating access to education for children from foster families. In 2018, as part of #metoo, she made it public that she had been sexually abused by Larry Nassar, the former doctor of the US gymnastics team.
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Feb 11, 2025 | 
ispo.com | Uschi Horner
ISPO.com already portrayed transgender role model Anneline Knauf, known as "Freeride Anne", a year ago. Also in the sportingWOMEN podcast, Anneline Knauf talks to Marie-Therese Riml, Bine Herzog and Chris Beaufils about her rousing story, the MTB community and transgender in professional sports. Symbolically, she stands for many athletes who are looking for guidance in the current discourse between sport and identity.
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Oct 23, 2024 | 
ispo.com | Uschi Horner
Almost half of humanity is female! According to the United Nations, 3.976 billion women and girls live around the globe - that's 49.7% (as of 2022).
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Oct 23, 2024 | 
ispo.com | Uschi Horner
Almost half of humanity is female! According to the United Nations, 3.976 billion women and girls live around the globe - that's 49.7% (as of 2022).
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Oct 10, 2024 | 
ispo.com | Uschi Horner
The miracle plant is booming - because hemp is extremely helpful in the fight against the climate crisis. It is not without reason that it is one of the oldest cultivated plants in the world, but was forgotten for many years due to the triumph of synthetic fibers. Now it is experiencing a revival. No wonder, because the superfiber is not only ideal for textiles, but also serves as a composite material, for example in skateboards or skis, and athletes swear by the healing powers of hemp.
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Sep 27, 2024 | 
ispo.com | Uschi Horner
Decathlon, one of the largest sports retailers in the world, says: "We work omni."The dovetailing of digital and stationary is what customers want. "In-store, we offer advice and the opportunity to test products. Digitally, there is an even larger product selection of marketplace products and our own brands, which can also be ordered in our stores." According to a company spokesperson, the aim is to provide a one-stop shopping and omni-shopping experience.
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Sep 11, 2024 | 
ispo.com | Uschi Horner
According to the consulting firm, the sports industry generated global sales growth of six percent in 2023. Western Europe performed slightly better at eight percent - following a decline of three percent in the previous year. The industry is also recovering in the Asia-Pacific region with growth of eleven percent (minus four percent in 2022), as well as in the USA with growth of six percent (plus two percent in the previous year).
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Aug 26, 2024 | 
ispo.com | Uschi Horner
Love every contact: December 3 - 5, 2024Become part of ISPO Munich 2024, where festival atmosphere and community spirit meet the latest products, innovations and trends from all over the world. Shape the future of sport with us now! Astrid Wild is one of the few companies in the industry founded by women. After five years of successfully establishing itself among female outdoor consumers in Scandinavia, the Swedish brand is now launching its online store for Germany.
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Jul 31, 2024 | 
ispo.com | Uschi Horner
According to the Deloitte forecast, a sharp increase in commercial revenue (club sponsorship, partnerships and merchandising sales) is currently the biggest growth driver in women's professional sport - with estimated total revenue of USD 696 million. This is followed by income from broadcasts (USD 340 million) and match days (USD 240 million). The largest market is still North America (52%), followed by Europe (14%).
