Valeriya Chupinina

New York

Editor and Writer at Freelance

Trending Commerce Writer @stylecaster

Articles

Yes, Hailey Bieber is Selling Rhode

4 weeks ago | hypebae.com | Valeriya Chupinina

After rumors of Hailey Bieber‘s Rhode heading towards a major transition and drumroll please… it was announced by e.l.f Beauty that it will acquire Bieber’s skincare and makeup brand for one billion. Since its launch in 2022, Rhode has been known for its minimalist aesthetic, accessible pricing and viral collaborations with celebrities like Tate McRae and Claudia Schiffer.
When Nothing Worked for Sheena Zadeh's Skin, She Built Kosas

1 month ago | hypebae.com | Valeriya Chupinina

Before clean beauty became a trend, Sheena Zadeh was already formulating it in her mind — and in her bathroom sink. “I’ve always had a very strong urge to create,” she tells Hypebae. “I’m a maker.” That instinct eventually led her to launch Kosas, the cult-favorite brand rooted in a mission to make makeup that works with the skin, not against it.
Kelly Rowland Taps Into Y2K Nostalgia With Her New Lancôme Campaign

1 month ago | hypebae.com | Valeriya Chupinina

Beauty 32 Mins ago 0 Lancôme is celebrating 25 years of its bestselling “Juicy Tubes” High-Shine Lip Gloss with a nostalgic campaign that showcases iconic celebrities who are “transcending generations,” including singer Kelly Rowland. Best known for being a member of Destiny’s Child and her solo career, she’s channeling her unforgettable flipped-out red bob from the “Dilemma” music video with Nelly that premiered over 23 years ago — feel old yet?
8 Luxurious Body Washes To Upgrade Your Shower Routine With

1 month ago | hypebae.com | Valeriya Chupinina

An everything shower is the perfect antidote to any day, whether it’s filled with overwhelm or calm. It doesn’t matter if you’re a morning person or prefer to hop in for a quick cleanse at the end of the night, a great body wash can make a huge difference in how you adhere to this daily ritual. Between its scent, the power of its ingredients or its ability to bubble up as quickly as possible, there’s nothing like this skincare product to make bath time more indulgent.
"Facetune Portraits: Universal Beauty" Unpacks AI and Its Role in Our Self-Image

1 month ago | hypebae.com | Valeriya Chupinina

Multidisciplinary artist Gretchen Andrew‘s latest exhibition, “Facetune Portraits: Universal Beauty,” is now on display in New York City. In her latest collection of work, she uses oil paintings to “confront the rise of AI-generated beauty standards and their impact on self-perception in the digital age.”With the assistance of custom robotics, Andrew mirrored several popular filters from social media onto images from international beauty pageants.
Jenna Ortega Joins the Dior Makeup Family as Its Newest Ambassador

1 month ago | hypebae.com | Valeriya Chupinina

Beauty 2 Mins ago 0 Dior Makeup is announcing that American actor Jenna Ortega is the brand’s newest ambassador. Working alongside Peter Philips, longtime creative and image director, she’ll continue to represent the brand on red carpets and beyond, bringing her signature edginess to Dior‘s modern vision of beauty. “Jenna Ortega embodies the bold elegance of the House,” the brand said in a press statement.
Paris Hilton Wants to "Benjamin Button" Your Entire Skincare Routine

1 month ago | hypebae.com | Valeriya Chupinina

55 seconds ago Share this article Beauty 55 seconds ago 0 If anyone was going to launch a skincare line, it’d be a wellness-obsessed heiress with a red light bed in her house and a custom crystal-covered cryo mask — naturally, this person is Paris Hilton. Nearly three years in the making, Parivie is the passion project she’s been quietly perfecting behind the scenes, while balancing being a new mother and a DJ who tours worldwide.
Anna Sui's New Scent Is the Perfect Sweet Treat for Your Fragrance Wardrobe

1 month ago | hypebae.com | Valeriya Chupinina

1 of 2 2 of 2 Beauty 1 Min ago 0 Anna Sui Girl is adding another dessert-inspired fragrance to its “Sundae” collection with the new “Neon Twist” Eau de Parfum. Arriving in an ice cream-shaped bottle, the bright scent combines fruity top notes with a creamy and musky base, capturing youth, sweetness and playfulness in one, fun perfume.
Mienne Taps Julia Fox, Lola Leon and Parris Goebel to Front Its Debut Campaign

1 month ago | hypebae.com | Valeriya Chupinina

Mienne is making its debut as the “first luxury house dedicated to desire,” unveiling its “objects of desire” — a collection of products that allows you to turn body care into a sacred ritual. Alongside its launch, the brand is inviting three women who it deems as “muses” to star in its campaign, including Julia Fox, Lola Leon and Parris Goebel. “A Mienne ‘Muse’ embodies the brand’s ethos of composure, confidence and liberated sensuality,” the brand said in a press statement.
Bella Hadid Just Entered Her Blonde Era at the Cannes Film Festival

1 month ago | hypebae.com | Valeriya Chupinina

1 of 3 2 of 3 3 of 3 Beauty 2 Mins ago 0 Bella Hadid just went blonde and she picked the 78th Annual Cannes Film Festival to premiere her new look. Marking her first public appearance in months, she stepped out with a soft, honey-toned blowout — a switch-up from her usual brunette hair.