Varsha Saraogi

YouTube introduced 'Playables' and LinkedIn announced that it designed games to help users foster and nurture direct connections More media companies are expanding into gaming to capture user attention and tap into the $221 billion global gaming market. https://t.co/LDQyiXkcn1

Despite the rise in AI, B2B copywriting is not dead. But it's no longer about writing or ghostwriting copy – it's about helping brands uncover and create genuine thought leadership for their industry. Moreover, it's about developing, reinforcing and selling a unique perspective

RT @Babu90_: They all won 🤣🤣 https://t.co/toS1V8lRU9

The 'Labor Illusion' - a powerful #marketing concept that helps startups increase the value of products. By showcasing the effort behind offerings, whether through BTS looks, founder stories or operational transparency, you can tap into the human tendency to appreciate hard work

RT @NUJofficial: This #InternationalWomensDay, #NUJ general secretary Michelle Stanistreet has co-signed a letter to police leads urging ac…

Many B2B marketers work backwards to connect the dots between channel-based KPIs & business performance & struggle to meet expectations. The best way is an agile approach: name the outcome, build a strategy on how to get there efficiently, craft the messaging & content plan. Tada

RT @vitalethomas: In the latest GOTO Book Club episode, I had the pleasure to chat with the great @starbuxman about cloud native, Java, con…

Read the @CrowdStrike Threat Report. Cloud intrusions jumped 75%, 76% increase in data theft victims named on data leak sites and a 60% increase in interactive intrusion campaigns. Worse, 75% of attacks were malware-free making them difficult to identify https://t.co/qo0evriE1e