Vasco Santos

Aug 15, 2024 | mdpi.com | Bruno Sousa |Vasco Santos |Ricardo Pacheco |Ricardo Pacheco Coutinho

1. IntroductionThis research explores the impact of the European Solidarity Corps (ESC) on the tourist image of Barcelos, giving particular emphasis to the role of solidarity tourism and international volunteering. This introduction establishes the context and relevance of the study, highlighting a gap in the academic literature on the specific impact of ESC on tourist destinations.

Jun 5, 2024 | mdpi.com | Bruno Sousa |Vasco Santos |Catarina Milheiro |Abílio Bragança Milheiro

1. IntroductionWe currently live in a world of global interaction. When we approach the subject of marketing, senior managers in various organizations and industries assume the importance of learning ways to strengthen the bond with consumers (IBM 2010). This requires a clearer understanding of the components of Brand Attachment and how best to nurture this emotional and cognitive bond between consumers and their favorite brands, known as Brand Attachment.

Mar 5, 2024 | mdpi.com | Jorge Vieira |Vasco Santos

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