
Veronica de Souza
Executive Digital Director at Inc.
executive digital director @inc. in my free time i write about shopping for @dwell and my newsletter called buy, bitch ⬇️
Articles
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3 weeks ago |
defector.com | Veronica de Souza
You’ve seen those picture-perfect spaces on Instagram and in design magazines—beautiful but often too styled to feel real. Don’t get me wrong, I love seeing a rich person’s house, but it can be hard to feel like they have any bearing on your own life. How can a multi-million dollar renovation inspire you to make changes in your space? How can you make your apartment beautiful while still having money left over to pay the rent?
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1 month ago |
dwell.com | Veronica de Souza
Welcome to Someone Buy This!, a monthly shopping column featuring the fun, the frivolous, and the practical from a very discerning shopper. Every winter, like clockwork, I find myself curating a secret stash of sunshine in my Notes app. I add to it gradually over months, saving things I see on my feeds and out in the world—a mustard-yellow linen duvet cover here, a cobalt-blue ceramic lamp there—but before long, it snowballs into a full-blown mood board of color-drenched optimism.
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2 months ago |
dwell.com | Veronica de Souza
Welcome to Someone Buy This!, a monthly shopping column featuring the fun, the frivolous, and the practical from a very discerning shopper. I recently tackled a tricky design project that involved procuring a piece of furniture that could serve two distinct spaces and be seen from all sides. Saddled with these self-imposed and extremely difficult requirements, (seriously, what is my problem?) I looked to midcentury modern furniture for inspiration.
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2 months ago |
yahoo.com | Veronica de Souza
When I needed one piece of furniture to play many roles, I let midcentury modern design lead the way. Welcome to Someone Buy This!, a monthly shopping column featuring the fun, the frivolous, and the practical from a very discerning shopper. I recently tackled a tricky design project that involved procuring a piece of furniture that could serve two distinct spaces and be seen from all sides.
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Jan 16, 2025 |
dwell.com | Veronica de Souza
Welcome to Someone Buy This!, a monthly shopping column featuring the fun, the frivolous, and the practical from a very discerning shopper. Not to brag, but I changed my life at the start of the new year without shifting any of my habits: I got a bigger bed. That purchase set off a domino effect of upgrades, and I became obsessed with creating the softest, cloud-like bed ever. Here’s how I did it.
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Breaking my no-tweet streak (again) because tomorrow is my last day at Gothamist & WNYC. I’ve learned so much over the last 3 years — it’s been a wild ride. Excited for this next chapter at @Inc!

.@HeyVeronica hired by @Inc to be executive digital director: https://t.co/XFmKrfirCv

Breaking my no-tweet streak to say I Have Blogged for @readmaxread about my new favorite pastime: messing with the guys who are in possession of my stolen iPhone https://t.co/JwKisrZnXh

RT @emily_lip: What is an "invasive" species anyway? In my first for @gothamist, I wrote a guide to some of the animals that have made New…