Victor Martino
Contributor at Just-Food
Fractional #CMO & #CSO and marketing and sales consultant for CPG & agri-food companies. Entrepreneur, marketer, sales leader, ethnographer, researcher, writer.
Articles
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3 weeks ago |
just-drinks.com | Victor Martino
The average US consumer is feeling financially stretched, squeezed and uncertain. In a word – they’re beleaguered. The economic optimism that was evident in the first couple months of 2025 has given way to financial anxiety and uncertainty, due to a variety of reasons. The list is long: tariff-related jitters, stagnating wage growth, high interest rates, high housing costs, the resumption of student loan payments, recession fears and continued higher prices at the grocery store.
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3 weeks ago |
just-food.com | Victor Martino
The average US consumer is feeling financially stretched, squeezed and uncertain. In a word – they’re beleaguered. The economic optimism that was evident in the first couple months of 2025 has given way to financial anxiety and uncertainty, due to a variety of reasons. The list is long: tariff-related jitters, stagnating wage growth, high interest rates, high housing costs, the resumption of student loan payments, recession fears and continued higher prices at the grocery store.
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1 month ago |
mjdoamag.com | Victor Martino
The decline of farms and farmland in the U.S. has been a growing concern among farmers, economists, policymakers and others for many years. The issue is complex, touching on economic viability, food security, rural livelihoods, environmental sustainability and even national security.
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1 month ago |
just-drinks.com | Victor Martino
The relationship between grocers and CPG companies in the US has always been a delicate balance of power, negotiation and strategy. Historically, these two entities have relied on each other – retailers needing branded products to fill their shelves and CPG companies needing access to consumers.
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1 month ago |
just-food.com | Victor Martino
The relationship between grocers and CPG companies in the US has always been a delicate balance of power, negotiation and strategy. Historically, these two entities have relied on each other – retailers needing branded products to fill their shelves and CPG companies needing access to consumers.
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It's called Hormbles Chormbles. 😳
A new chocolate bar is trying to disrupt candy by calling it the weirdest thing possible https://t.co/cHPPSxZwbe
It's going to be hard for the major CPG brands to say no. Walmart has mega-leverage.
Walmart is asking brands to increase their annual retail media spend by approximately 25% compared with the year before, according to three consumer packaged goods brands and two agency media buyers, who all confirmed the figure to ADWEEK. https://t.co/kHdEU9mjro
Yep, grocery prices are on the rise again. The CPI for “Food at home” jumped by 0.5% month-to-month (+6.0% annualized), the worst increase since Oct. 2022, w/big increases in many categories, particularly eggs (due to avian flu), beef, pork, poultry, dairy, juices & baby food. https://t.co/FEXoJRvCj2
