Victor Yocco

1 month ago | smashingmagazine.com | Victor Yocco |Angelica Lo Duca

23 min readUX,Design,StorytellingShare on Twitter, LinkedInEffective data storytelling isn’t a black box. By integrating UX research & psychology, you can craft more impactful and persuasive narratives. Victor Yocco and Angelica Lo Duca outline a five-step framework that provides a roadmap for creating data stories that resonate with audiences on both a cognitive and emotional level.

2 months ago | medium.com | Victor Yocco

The Void Beneath My FeetVictor Yocco, PhD·FollowPublished inBlack Bear·5 min read·--This path is full of broken dreams. Image generated using www.rubbrband.comThe thing about a void is that you don’t see it. You might know you’re heading toward it, but you deny it until you can’t. You step onto what feels like solid ground, only to feel the earth give way beneath you, and then you’re falling. For me, alcohol was that void. It seemed so harmless to others.

Jan 14, 2025 | medium.com | Victor Yocco

Avoiding Costly Decision-Making TrapsVictor Yocco, PhD·Follow4 min read·--Photo by Jason Mavrommatis on UnsplashA Startup on the BrinkImagine you’re the founder of a promising tech startup. Over the past two years, you’ve poured everything into this venture – your savings, countless hours, and an immeasurable amount of energy. The product you’ve built was supposed to disrupt the market. But now, despite all the effort, the results are lackluster. Users aren’t engaging with the product.

Nov 17, 2024 | medium.com | Victor Yocco

So I briefly thoughtVictor Yocco, PhD·FollowPublished inThe Daily Cuppa Grande·5 min read·--Photo by Thomas Park on UnsplashI thought I had it all figured out as a single dad. My daughter and I were tight, thicker than thieves, better than Batman and Robin, more connected than a Wi-Fi router in a Starbucks. But all that changed one fateful afternoon when I made the mistake of letting her watch me work from home. I had no idea my relationship with my little girl was about to take a nosedive.

Oct 25, 2024 | medium.com | Victor Yocco

Short Story SeriesArticle Two: The Whispering DoorVictor Yocco, PhD·FollowPublished inThe Fiction Writer’s Den·5 min read·--All is not well. Generated using DALL-E3Just started? Read article one here. The night air clung to Elias like a second skin, cold and oppressive. The toll booth felt smaller, tighter than it had the night before. His senses were sharp now, too sharp. Every gust of wind sounded like a whisper; every rustle of grass carried the weight of hidden conversations.