Victor Z Glenn

Texas

Lead Contributor, Planetary Citizen at Freelance

Biz: Planetary Citizen. Reporter & Professional on-camera journalist. Evolving travel expert, videographer, & photographer.

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Articles

Brand Safety - The Constant Battle Between Challenges & Solutions

1 month ago | brandsafetyinstitute.com | Victor Z Glenn

Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing arsenal of tools designed to protect advertisers and publishers, while persistent challenges arise, making brand safety an ever-evolving goal. The industry faces a constant push and pull between innovation and limitations.
Leveraging AI in Brand Safety Without Losing the Human Touch

Jan 15, 2025 | brandsafetyinstitute.com | Victor Z Glenn

The impact of AI can be seen in every corner of the ad industry. And from all those corners, pontiffs and experts are trying to understand the right balance between AI and human intelligence, but we are still in the nascent stages of how AI can positively impact advertising outcomes. From a brand safety perspective, the adoption of AI has undeniably allowed us all to better manage the tremendous volume of brand safety & suitability choices by using the power of LLM’s to better understand context.
Brand Safety vs. Supporting Journalism: You Can Do Both

Sep 13, 2024 | brandsafetyinstitute.com | Victor Z Glenn

Brand safety has become a central concern for advertisers in the digital age, where the balance between protecting brand integrity and supporting journalism is more delicate than ever. As advertisers strive to ensure their messages are associated with suitable content, they face the challenge of not inadvertently stifling credible news sources.
Brand Safety Tools Expand for a New Era

Aug 30, 2024 | brandsafetyinstitute.com | Victor Z Glenn

In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape has entered a new, uncertain phase. And “phase” is where the emphasis should be placed. Uncertainty also breeds new opportunities for new solutions to arise.
Beyond Niche: Brand Safety in the Gaming Space

Aug 15, 2024 | brandsafetyinstitute.com | Victor Z Glenn

There are roughly 3.3 billion gamers worldwide. This staggering figure sees everything from the intense battles of Call of Duty to the puzzle-solving of Wordle. Video games captivate audiences of all demographics, across all regions and age groups. According to Comscore’s 2024 State of Gaming Report, 82% of American gamers made in-game purchases in freemium titles last year, highlighting the lucrative nature of in-game advertising.
On Shaky Ground: Brand Safety in an Unstable Landscape

Aug 15, 2024 | brandsafetyinstitute.com | Victor Z Glenn

Brand safety has always been a complex issue, but recent developments have thrown it into even sharper focus. The lawsuit filed by X (formerly known as Twitter) against the Global Alliance for Responsible Media (GARM) is just one indication of the continuous roller-coaster ride in the brand safety space. The tectonic shifts in the business and multimedia universe continue to throw wrenches into the gears of a highly sensitive and ever-evolving machine.
Balancing Brand Safety for Journalism in the Age of AI

Aug 5, 2024 | brandsafetyinstitute.com | Victor Z Glenn

Brand safety is a critical concern for marketers, especially as they navigate the complexities of new technologies and the media landscape. At one end of the spectrum, generative AI offers immense potential for enhancing content creation with greater efficiency and personalization. However, this promise comes with risks. AI can generate inaccuracies, perpetuate biases, and even create deepfakes—realistic but fake videos or images that can damage a brand's reputation.
Striking the Right Balance on Safety & Suitability

Jul 26, 2024 | brandsafetyinstitute.com | Victor Z Glenn

In today’s digital advertising landscape, brand safety remains a top concern for marketers. However, Mia Libby, SVP of enterprise at The Wall Street Journal, draws attention to a significant issue in a recent episode of AdExchanger Talks. The fear of unsafe content and reputational risk has led to a “massive overcorrection” by advertisers in choosing suitable content.
Analyzing MFA Ad Spend Trends

Jul 12, 2024 | brandsafetyinstitute.com | Victor Z Glenn

The digital advertising landscape is increasingly being scrutinized for the prevalence of Made-For-Advertising (MFA) content, especially within the mobile app ecosystem. As advertisers seek to optimize their media spend, understanding where their ads are placed becomes paramount. Recent initiatives by measurement firms and industry watchdogs aim to shed light on MFA practices, providing advertisers with the tools needed to make informed decisions.
Navigating MFA Content Mislabeling Concerns

Jul 10, 2024 | brandsafetyinstitute.com | Victor Z Glenn

As the digital advertising ecosystem continues to evolve, the distinction between legitimate publishers and Made-For-Advertising (MFA) sites remains a contentious issue. The rise of MFA sites, which prioritize ad arbitrage over content quality, has prompted significant debate within the industry. Efforts by organizations like the Brand Safety Institute (BSI) to improve transparency and accuracy in flagging MFA content are crucial.