Victoria Kirby

New York

Writer and Editor at Freelance

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Articles

Sugared + Bronzed Expansion Plan Retail

1 month ago | cew.org | Victoria Kirby

Sugared + Bronzed Bets on Retail with Rapid Store Expansion Join CEW for unlimited access to articles, industry reports, and more. Benefits include: Invitations to members-only industry events Connect with 9,000+ industry contacts globally CEW Beauty News & proprietary trend reports Exclusive networking opportunities Already a CEW Member? Log In Want to keep your creativity & career growing?
Patchology SkinSeal Invisible Mask

Sep 16, 2024 | cew.org | Victoria Kirby

Being invisible usually means flying under the radar — but in the case of Patchology’s newest innovation, being invisible is what makes the formula truly stand out. The buzzy skin care brand known for its hydrogel masks and treatment patches for the face and body delivered in cute, colorful packaging hopes to revolutionize the skin care market with a new face mask technology that’s in a league of its own.
Christine Chang Sarah Lee 2024 CEW

Apr 18, 2024 | cew.org | Victoria Kirby

When two friends go into business together, it’s not always a fruitful journey. But 10 years into co-founding Glow Recipe, Sarah Lee and Christine Chang are closer than ever and thriving as co-CEOs. Their similar backgrounds and shared passion for skin care helped cement their business, but it’s their commitment to real-time communication, total transparency, and being equally, fully invested in the work every single day that’s fueled their incredible success.
Dove’s New Gaming Initiative, Code My Crown, Brings Authentic Black Hair Inclusion to Video Games

Nov 17, 2023 | cewuk.co.uk | Victoria Kirby

Dove is on a mission to normalise Black hair inclusion and end hair discrimination in gaming. On November 15, the brand, in partnership with the Open Source Afro Hair Library, is launching Code My Crown, a free online resource that offers a complete how-to guide for creating realistic, modern textured hair looks and protective styles in video games.
Code My Crown| Gaming

Nov 15, 2023 | cew.org | Victoria Kirby

Dove is on a mission to normalize Black hair inclusion and end hair discrimination in gaming. On November 15, the brand, in partnership with the Open Source Afro Hair Library, is launching Code My Crown, a free online resource that offers a complete how-to guide for creating realistic, modern textured hair looks and protective styles in video games.
Biotech Skin Care Products Better Than Procedures

Sep 20, 2023 | cew.org | Victoria Kirby

“I was certain I would never go back to working in beauty—unless something that could literally change the face of beauty came my way,” said Vimla Black-Gupta, the CEO and co-founder of Ourself. Talk about a fortuitous statement. After 25 years in lead marketing roles at Procter & Gamble and The Estée Lauder Cos., and working for such blockbuster brands as Gillette and Bobbi Brown Cosmetics, Black-Gupta had moved on from beauty, feeling she’d been at the best of the best.
Dove VP Firdaous El Honsali On Brand Purpose

Aug 8, 2023 | cew.org | Victoria Kirby

Couple heritage and values along with your consumers’ needs. “When crafting a brand purpose, you need to think about solving consumers’ problems that go beyond your products. Think about what societal challenges and cultural issues your consumers are facing and whether that links directly to your brand’s heritage and values.
Exclusive: Jeanine Lobell Takes Neen to Brick-and-Mortar Retail

Jun 12, 2023 | cew.org | Victoria Kirby

Exclusive: Jeanine Lobell Takes Neen to Brick-and-Mortar Retail Launched just over a year ago to target Gen Z, Jeanine Lobell’s DTC cosmetics brand Neen has been equally embraced by Gen X. Now, the industry veteran returns to her retail roots with a carefully designed expansion plan that’s primed to reach her diverse and loyal fan base. Jeanine Lobell always seems to be one step ahead of the curve.
Virtue Labs’ Melisse Shaban on What’s Next for the Hair Care Brand on Everyone’s Lips

Jun 6, 2023 | cew.org | Victoria Kirby

For a company that’s never hired an influencer or paid for a post, Virtue Labs gets plenty of airtime on social media, racking up over 40 million views on TikTok. Sure, they have Jennifer Garner in their corner (the actress is an investor in the company and is very vocal about her love of the products) along with celebrity hairstylist Adir Abergel, who is the brand’s creative director.