Victoria Rogers

Jan 22, 2025 | ignitesocialmedia.com | Victoria Rogers

Even if you have a solid organic social media strategy and a high posting cadence, this doesn’t mean your social followers are seeing your content. Social remains largely a pay-to-play game as the algorithms favor paid over organic content, unless that organic content is so surprising that it breaks through the clutter. This is a rare thing and very difficult for brands to do regularly.

Sep 25, 2024 | ignitesocialmedia.com | Victoria Rogers

With so many AI tools out there, trying each one can take time and money. Fortunately, we did the heavy lifting for you by testing out these tools. Since 2023, we spent 800+ hours testing 20+ AI tools for a variety of social disciplines and wrote an e-book with all the findings (download your copy today).

Sep 9, 2024 | ignitesocialmedia.com | Victoria Rogers

In the dynamic world of social media advertising, precision and efficiency are crucial for maximizing returns on investment. Recently, we observed a significant improvement in the efficiency of our media buys when targeting YouTube Shorts, rather than running ads across the entire YouTube platform.

Aug 5, 2024 | ignitesocialmedia.com | Victoria Rogers

In the ever-evolving landscape of social media advertising, Meta (formerly Facebook) continues to innovate its ad platform, offering marketers new tools to enhance campaign performance. One tool that’s been around for a while but also gaining traction is Meta’s dynamic ads. In this blog post, we’ll explore the benefits of using dynamic ads, how they differ from traditional ad formats, strategies for maximizing their potential, and the outlook for dynamic ads.

Jan 16, 2024 | knightfoundation.org | Ashley Zohn |Victoria Rogers

Arts and culture form the core of community by connecting people to place and to one another. We invest in arts and culture as part of our effort to build stronger, better informed and more engaged communities, which are critical for a more effective democracy. Today, we find ourselves fully immersed in the digital age, where the lines between the physical and virtual worlds blur. Arts organizations have more opportunities than ever to harness the power of digital tools.