Articles

  • 2 weeks ago | retailbrew.com | Vidhi Choudhary

  • 2 weeks ago | retailbrew.com | Vidhi Choudhary

  • 2 weeks ago | buff.ly | Vidhi Choudhary

    Amazon’s summer Prime Day could be light on deals as sellers don’t want to quickly sell through the inventory they stocked up on before tariffs hit. Three agency heads told Retail Brew that instead of going all-in on Prime Day, some Amazon sellers are being pickier and more strategic about how they discount their catalogs. In the last few months, some Amazon sellers have also had to raise prices by 15%–20% due to costs tied to tariffs.

  • 3 weeks ago | retailbrew.com | Vidhi Choudhary

    Reddit recently rolled out its main shopping ad solution, Dynamic Product Ads (DPA), to all advertisers globally with the expectation to make shopping a big part of the social media platform. Reddit launched DPA in beta in 2024. This year, the companies testing the new ads with their regular campaigns saw double the return on their ad spend compared to standard ads alone, the platform said. Plus, there are now four times as many product catalogs running on Reddit compared to a year ago.

  • 3 weeks ago | retailbrew.com | Vidhi Choudhary

    Shopify shoppers embraced a summer state of mind in May. Consumers prioritized orders for everything from baking supplies to pool skimmers to group tents and bookshelves. Making bread was top of mind with orders for breadmakers popping 533%, per the latest data from Shopify shared first with Retail Brew. Orders for cookware and bakeware combo sets jumped 266%. Shoppers also purchased pizza pans (up 115%) and pie and quiche pans (up 98%).

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Vidhi
Vidhi @VidhiTweets
5 Jun 25

RT @CaddyMarketing: I believe it. #BackToSchool shopping demand is here, and it’s only June, writes @VidhiTweets in @Retail_Brew ▶️ https:…

Vidhi
Vidhi @VidhiTweets
29 May 25

RT @johne_52: Google execs say merchants can easily build campaigns and watch their creative vision come instantly to life. https://t.co/RJ…

Vidhi
Vidhi @VidhiTweets
28 May 25

RT @CaddyMarketing: All right, I'll keep a lookout for them then. @Google’s new #AI tools will soon be available within @GoogleAds and Mer…