Articles

  • Sep 6, 2024 | rtinsights.com. | Vineet Arora

    Companies rushing to embrace GenAI must look—and plan—before they leap. By following these five steps, businesses can unlock the transformative potential of GenAI to drive greater innovation, efficiency, and growth. Whether they’re using it to hyper-automate routine tasks or to supercharge products and services, businesses are increasingly embracing generative artificial intelligence (GenAI) to gain a competitive edge. But successfully implementing GenAI is easier said than done.

  • Sep 6, 2024 | rtinsights.com | Vineet Arora

    Companies rushing to embrace GenAI must look—and plan—before they leap. By following these five steps, businesses can unlock the transformative potential of GenAI to drive greater innovation, efficiency, and growth. Whether they’re using it to hyper-automate routine tasks or to supercharge products and services, businesses are increasingly embracing generative artificial intelligence (GenAI) to gain a competitive edge. But successfully implementing GenAI is easier said than done.

  • Aug 1, 2024 | msmagazine.com | Shikha Jain |Vineet Arora

    Although ChatGPT uses a female voice, it doesn’t want a female doctor. When planning this year’s Women in Medicine Summit, we decided to ask ChatGPT to suggest prominent women physicians who could potentially speak at the conference in September. The results were unexpected. At first, ChatGPT suggested Dr. Elizabeth Blackwell, the first woman physician in the United States.

  • Apr 18, 2024 | etinsights.et-edge.com | Vineet Arora

    Industries spanning from tangible goods to intangible services have embraced digital transformation in the customer experience realm. Therefore, it is natural for customers to anticipate similar advancements in the BFSI sector, particularly within the insurance sector, which has traditionally involved cumbersome paperwork and lengthy procedures. Consequently, the industry is undergoing a customer experience revolution, with a heightened emphasis on loyalty and retention.

  • Oct 30, 2023 | etinsights.et-edge.com | Vineet Arora

    Unlike the past where companies used to focus on the 4Ps of marketing i.e., Product, Price, Place and Promotion; today Customer Experience (CX) has taken the front seat. CX is part of the bigger focus of corporate strategy. In the post COVID-19 era; companies are working towards building an end-to-end customer centric journey. Consumers do not just buy products or services; their purchase decisions revolve around buying into an idea and an experience.

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