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2 months ago | 
flipboard.com | Vishesh Sharma
Rajat Mathur, a former marketing executive at Dabur India, has embarked on an independent venture as the co-founder - managing partner of Strategic …
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2 months ago | 
brandequity.economictimes.indiatimes.com | Vishesh Sharma
During the pandemic, as people were confined to their homes and scrolling through Instagram, brands capitalised on the moment by partnering with influencers and offering them lucrative deals to endorse their products. But that era has faded. Today, many content creators are stepping away from the influencer lifestyle and returning to traditional 9-to-5 jobs.
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Mar 7, 2025 | 
buzzincontent.com | Vishesh Sharma
influencers brands micro-influencers agencies nano-influencers macro influencers
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Mar 6, 2025 | 
bestmediainfo.com | Vishesh Sharma
New Delhi: Blinkit took the world by storm when it turned EBIT (Earnings Before Interest and Taxes) positive for the first time in 2024. Now, the question is when will quick commerce replace e-commerce. Speaking at a panel discussion at adtech 2025, Deepender Rana, Executive Managing Director, Insights, South Asia at Kantar, said, “One in eight online commerce buyers is now also a quick commerce buyer.
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Mar 4, 2025 | 
bestmediainfo.com | Vishesh Sharma
New Delhi: From daily horoscopes to AI-driven kundali matching, India’s astrology app boom is written in the stars—and on social media feeds. Whether it’s Zodiac memes, tarot card readings on Instagram, or astrologers going viral on YouTube, these apps have cracked the marketing code, using social media-fuelled virality to tap into India’s age-old love for astrology.
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Feb 27, 2025 | 
bestmediainfo.com | Vishesh Sharma
New Delhi: Offshore betting platforms are increasing their advertising expenditure this year, focusing on the upcoming IPL season. They are leveraging digital platforms for direct advertising where enforcement is lax while using surrogate promotions in areas under stricter scrutiny. Not just IPL; they have already increased focus on cricket properties with the ongoing Champions Trophy.
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Feb 26, 2025 | 
bestmediainfo.com | Vishesh Sharma
New Delhi: Blending spirituality, devotion, and brands, the Maha Kumbh Mela witnessed more than 450 million devotees in just 45 days. Amidst the hassle of brands trying to market themselves, the Association of Mutual Funds in India (AMFI) made its presence felt by creating unique activations that focused on financial literacy and created awareness about mutual funds amongst the visitors.
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Feb 22, 2025 | 
bestmediainfo.com | Vishesh Sharma
New Delhi: As Stage Aaj Tak kicks off the Millionaire India Tour with Honey Singh on Saturday, a top TV Today Network official said the company is stepping boldly into the experiential entertainment arena, leveraging its legacy as India’s premier news network. With unmatched reach and a proven knack for cross-platform storytelling, TV Today is poised to redefine live events, said Rahul Kumar Shaw, CEO - Television & Radio, TV Today Network Limited.
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Feb 21, 2025 | 
buzzincontent.com | Vishesh Sharma
influencers influencer marketing Artificial Intelligence marketing AI influencers Gen AI
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Feb 20, 2025 | 
bestmediainfo.com | Vishesh Sharma
GroupM ads Google Meta creative agency Media buying
