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Mar 15, 2024 | 
hbritalia.it | W. Chan Kim
SMILEDIRECTCLUB (SDC), un’azienda americana di tele-dentistica valutata quasi 9 miliardi di dollari e pronta a sconvolgere il settore degli apparecchi ortodontici tradizionali, è fallita nel dicembre 2023. SDC offriva una soluzione innovativa per il raddrizzamento dei denti.
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Feb 2, 2024 | 
hbrfrance.fr | W. Chan Kim |Renée Mauborgne
L'idée en bref :LA QUESTIONLe meilleur moyen de parvenir à une croissance rentable ? Cesser de se battre au sein de secteurs d’activité saturés. Dans ces Océans rouges, les entreprises tentent de se dépasser les unes les autres pour s’arroger une plus grosse part de la demande existante. L’espace est de plus en plus encombré, les perspectives de profit et de croissance rétrécissent. Les produits se banalisent. Une concurrence toujours plus intense ensanglante les eaux.
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Dec 11, 2023 | 
hbr.org | W. Chan Kim |Renée Mauborgne
For decades, the business and corporate world has been sold on three ideas: One, we should analyze what is, to shape our view of what could be. Two, more than ever today, and even more so in the future, technology innovation is the key to market creation and growth. And three, at the heart of innovation is the lone, smart, and gut-instinct entrepreneur. Reasonable? Absolutely. Except those are not the right perspectives to lead with to generate innovation and growth. Should you consider them?
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Nov 4, 2023 | 
hbrfrance.fr | W. Chan Kim |Renée Mauborgne
L'idée en bref LE PROBLÈMESelon l’institut Gallup, seuls 30% des salariés investissent effectivement leur talent et leur énergie dans la réussite de leur entreprise. 50% se contentent de faire leurs heures, tandis que les 20% restants expriment leur mécontentement de manière contre-productive. Gallup estime en outre qu’à lui seul le groupe des 20% coûte chaque année environ 500 milliards de dollars à l’économie américaine.
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Oct 17, 2023 | 
hbrfrance.fr | W. Chan Kim |Renée Mauborgne
L'ère des voyages internationaux a commencé au milieu du XIXe siècle, avec l’âge d’or des traversées de l’Atlantique. Au début du XXe siècle, la compagnie maritime britannique Cunard, chef de file du secteur, acheminait des millions d’immigrants d’Europe vers les Etats-Unis.
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Aug 10, 2023 | 
emerald.com | W. Chan Kim |Renée Mauborgne
Abstract Purpose The process of redefining an existing industry problem, and then solving the redefined problem is the essence of the “blue ocean strategy” approach, which generates a more balanced blend of disruptive and nondisruptive growth. Design/methodology/approach The authors’ “A Growth Model of Market-Creating Innovation Strategy” presents a framework that shows three paths and how each triggers a different balance between disruptive and nondisruptive growth.
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Jun 21, 2023 | 
fermatslibrary.com | W. Chan Kim |Renée Mauborgne
Blue Ocean Strategyreview harvard business • october 2004page 3there is little evidence of any increase in de-mand, at least in the developed markets,where recent United Nations statistics evenpoint to declining populations. The result isthat in more and more industries, supply isovertaking demand. This situation has inevitably hastened thecommoditization of products and services,stoked price wars, and shrunk profit margins.
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Jun 6, 2023 | 
ssir.org | W. Chan Kim |Renée Mauborgne
Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or JobsW. Chan Kim & Renée Mauborgne240 pages, Harvard Business Review Press, 2023Buy the book »For the past 20 years, “disruption” has been the battle cry of business: Disrupt this. Disrupt that. Disrupt or die. Calls for disruption have rung out across Silicon Valley, major corporate boardrooms, the media, and business conferences around the globe.
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May 31, 2023 | 
hbritalia.it | W. Chan Kim |Renée Mauborgne
L’ERA DEI VIAGGI internazionali iniziò a metà del XIX secolo, con la golden age delle traversate oceaniche. Ai primi del Novecento, la compagnia britannica Cunard, leader del settore, trasportava milioni di emigranti dall’Europa agli Stati Uniti.
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May 30, 2023 | 
knowledge.insead.edu | W. Chan Kim |Renée Mauborgne
With the right tools, businesses can innovate and achieve growth without negatively impacting society. Our new book, Beyond Disruption – Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs, is the outcome of a long research journey. We first sought to expand the frontiers of strategy. Then, we moved on to consider innovation beyond existing industries and zero-sum logic to the creation of brand-new markets based on positive-sum thinking.
