Wayne Cheong's profile photo

Wayne Cheong

Singapore

Editor in Chief at Esquire Singapore

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Articles

  • 1 week ago | esquiresg.com | Wayne Cheong

    While stocks plummet and the world gird its loins for more tomfoolery from a certain American president, our indifferent planet turns regardless. As one season passes into another; before we know it, we awaken to spring. In Japan, the spring season has a different connotation as an annual rehearsal of beauty and impermanence. The short-term nature of a sakura tree in bloom is typical of that ephemerality.

  • 1 week ago | esquiresg.com | Wayne Cheong

    While other manufactures dole out timepieces in abundance, A. Lange & Söhne unveils a trifecta of watches—each radically distinct yet carries that unmistakable A. Lange & Söhne spirit. Holding these pieces at their booth in Watches and Wonders 2025, felt like an occasion. We begin with the ODYSSEUS model, now in honey gold. A. Lange & Söhne's vision of a modern sports-luxury watch is executed in its proprietary 18-carat alloy that radiates both warmth and resilience.

  • 1 week ago | esquiresg.com | Wayne Cheong

    Parmigiani Fleurier is one of those watchmakers that has an unmistakable confidence. Not the sort that relies on buzzwords but the quiet kind—and it's always the quiet ones you keep an eye out for—that comes from deep expertise and an even deeper understanding of its own design language. Parmigiani Fleurier doesn’t have to shout for your attention; you readily proffer it like we did with their six new novelties for this year's Watches and Wonders.

  • 1 week ago | esquiresg.com | Wayne Cheong

    What a joy that feels like you're stepping into another world. That is what Montblanc did with their booth at Watches and Wonders 2025. Resembling the front of a ski resort, vintage suitcases pile the sides of the threshold, where a Montblanc flag is planted, ski equipment sits next to a rustic mailbox. The only things missing to bring home the feel of the alps are a mountain goat and wanton yodelling but that's just me.

  • 2 weeks ago | esquiresg.com | Wayne Cheong

    It started with the BR-01. When Bell & Ross introduced the model in 2005, it made its intentions clear: a 46mm square case, four visible screws, and a design inspired by cockpit instruments. The BR-01 marked the start of a now unmistakable design language. Two decades on, the brand celebrates that legacy with its “20 Years of Boldness” campaign at Watches and Wonders 2025. But this isn’t just a retrospective, it’s also about what’s next.

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