Articles
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6 days ago |
mediapost.com | Wayne Friedman
Despite tariff-related and economic concerns, a new survey finds 55% of advertisers plan to spend the same amount on TV and streaming advertising this year, according to new research from iSpot. The survey found that 16% believe there will be declines in their budgets (1% to 49%), while 27% will see gains (1% to 49%). Just 1% said they see their budgets climbing by 50% or more. Looking specifically at upfront commitments, overall optimism also shows that just 17% will lower their media budgets.
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1 week ago |
mediapost.com | Wayne Friedman
Although Netflix is no longer disclosing future subscriber numbers, the premium streamer continues to see strong and rising revenue growth (15%) to $10.5 billion for the first quarter of 2025 -- significantly higher than analysts' and company estimates. It also posted higher operating income of $3.3 billion ($2.6 billion in first quarter 2024) with better operating margins of 32%, up from 28% in the year ago period.
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1 week ago |
mediapost.com | Wayne Friedman
While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username Password Forgot?
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1 week ago |
mediapost.com | Wayne Friedman
While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username Password Forgot?
-
1 week ago |
mediapost.com | Wayne Friedman
While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username Password Forgot?
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Ok budweiser. I give you the Chrysler 'Imported from Detroit' award with the "Brewed the Hard Way". #MPSB50
Lifelock talks up "identity interception" on the radio. Nice. Hoping for a "hack sack" to end the game. #MPSB50
Tulsa's Time of the Month http://t.co/eQOUzOx96w via @dailykos