Will Burns
Founder/CEO of Ideasicle X, Brand Consultant, obsessed with understanding the nature of creativity.
Articles
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1 day ago |
hellowoodlands.com | Will Burns
The Conroe/Lake Conroe Chamber of Commerce has been named a finalist for the 2025 Chamber of the Year award, presented by the Association of Chamber of Commerce Executives (ACCE). ACCE is an association based in Alexandria, Va., with over 1,600 chambers of commerce and related business and economic development organizations as members, representing more than 9,000 professionals in the industry.
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2 days ago |
conroetoday.com | Will Burns
CONROE, TX — The Conroe/Lake Conroe Chamber of Commerce has been named a finalist for the 2025 Chamber of the Year award, presented by the Association of Chamber of Commerce Executives (ACCE). ACCE is an association based in Alexandria, Va., with over 1,600 chambers of commerce and related business and economic development organizations as members, representing more than 9,000 professionals in the industry.
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2 days ago |
ideasiclex.com | Will Burns
“Veo3 is pretty dazzling. Simple to use. Quick results. The big wait-and-see are the pass-along costs associated with AI’s power requirements. When the dust settles, how many tokens, how many renders, at what cost, actually makes a spot agencies can be proud of.”To his point, did you see that Microsoft is making a deal to help restart Three Mile Island? More on that here. So the true threat to advertising agencies is still a little ways away. But let’s fast forward a bit.
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2 weeks ago |
ideasiclex.com | Will Burns
The advertising business hasn’t gotten any easier over the years, has it? Fewer AOR relationships, more unpredictable project work, and dead-end pitches make agencies feel less in control than ever. But one thing you can control is your agency’s ideas. It’s what you’re best at. And I think it’s your biggest weapon for growth. Here’s how you can leverage this superpower to grow your business. Here’s the idea.
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3 weeks ago |
ideasiclex.com | Will Burns
A couple weeks ago I wrote an opinion piece called “American Brands Suddenly Have a Trump Card: Here's How To Take Advantage.” In it, I recommended that American brands band together, pool their money, and create an advertising campaign that inspires American consumers to buy American brands. A campaign that avoided politics and appealed to our sense of belonging here in the USofA. Fact is, I have access to some of the greatest creatives in the business here at Ideasicle X.
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I think we all knew this intuitively, but now there's a study to support it: GenAI is an augmentative tool that can support, rather than replace, human creativity... https://t.co/uzCRHhWyFj
A marketing problem is just the absence of an idea. https://t.co/UDeeEfcRri
Whoa this makes you think…
I did more tests with Google's #Veo3. Imagine if AI characters became aware they were living in a simulation! https://t.co/nhbrNQMtqv
