Will Sach

Jun 19, 2023 | inma.org | Robert Okpu |Anna Pöltl |Chris Petitt |Will Sach

Publishers have long focused on reach and revenue to understand business performance, but there is a  growing awareness in the industry that these metrics don’t always provide the whole picture. As the well-known saying by Peter Drucker goes, “If you can’t measure it, you can’t manage it.” It’s not what you need to measure, it’s who — your customers! And more importantly, how are you connecting with them? How can this impact be measured and linked to your overall business performance?