Xanayra Marin-Lopez

1 week ago | retaildive.com | Xanayra Marin-Lopez

This audio is auto-generated. Please let us know if you have feedback. QVC Group hosted its first Super Brand Day on TikTop Shop earlier this month, building on its efforts to expand its reach and investments in social shopping. For eight hours on May 14, QVC Group streamed live content from creators and celebrities on TikTok resulting in its highest viewed and engaged company-hosted livestream to date, a QVC Group spokesperson said.

1 week ago | retaildive.com | Xanayra Marin-Lopez

This audio is auto-generated. Please let us know if you have feedback. Warby Parker is using AI to bring its in-store experience online with the introduction of Advisor, an AI tool for its iOS app that gives personalized recommendations to help customers pick frames, the company announced on Tuesday. Through the app, users scan their face to receive frame recommendations based on style preferences and face shape, width and nose bridge.

1 week ago | customerexperiencedive.com | Xanayra Marin-Lopez

This audio is auto-generated. Please let us know if you have feedback. Google debuted an AI-powered shopping experience on Tuesday to inspire more reliable purchases and shop on users' behalf. AI Mode combines Google’s Gemini and Shopping Graph to allow shoppers to use their photos to virtually try-on items, find the best prices and curate recommendations. As a part of AI Mode, Google’s virtual try-on for apparel listings now works with user-uploaded photos.

2 weeks ago | retaildive.com | Xanayra Marin-Lopez

This audio is auto-generated. Please let us know if you have feedback. Google debuted an AI-powered shopping experience on Tuesday to inspire more reliable purchases and shop on users' behalf. AI Mode combines Google’s Gemini and Shopping Graph to allow shoppers to use their photos to virtually try-on items, find the best prices and curate recommendations. As a part of AI Mode, Google’s virtual try-on for apparel listings now works with user-uploaded photos.

3 weeks ago | customerexperiencedive.com | Xanayra Marin-Lopez

This audio is auto-generated. Please let us know if you have feedback. Only half of consumers watching live shopping shows are making purchases, data Savings.com released last month shows. Though roughly 60% of U.S. adults watch live shopping, only 33% are making purchases. TikTok Live is dominating live shopping as the top platform for consumer engagement, outpacing QVC and HSN, according to the survey of almost 1,000 U.S. adults.