Xavier Jackson

1 week ago | paceco.com | Tina Firesheets |Xavier Jackson

Brands can reach more audiences and increase credibility when company executives and employees (internal influencers) share relatable and authentic content on social media platforms. Marketers know that consumers engage with brands they feel a connection to. This may be because a company’s business practices align with their own values or because someone they know, respect, or admire endorses it.