Yajush Gupta

1 day ago | dynamicbusiness.com | Yajush Gupta

In a world where consumers are bombarded with ads across screens, speakers, and billboards, businessses face a tough challenge: how to stand out without exhausting their audience or their budgets. New research from The Trade Desk taps into the science of the human brain to reveal why fragmented ad campaigns are driving a 90% surge in consumer fatigue.

1 day ago | dynamicbusiness.com | Yajush Gupta

With job applications at an all-time high, up 42 percent year on year, recruitment teams are under growing pressure to boost efficiency without losing sight of detail and oversight. Artificial intelligence is becoming increasingly accessible to job seekers, but its full potential for recruiters is still being explored. Joel Delmaire, Chief Product Officer at JobAdder, says the problems facing recruiters haven’t changed much over the years, but AI offers new ways to approach them.

1 day ago | dynamicbusiness.com | Yajush Gupta

In April 2025, Australian consumer spending reached its highest level in nearly four years, driven by a unique alignment of public holidays and broad-based spending increases across multiple sectors. The Visa Australia Spending Momentum Index (SMI), a key indicator of household spending trends, surged by an impressive 7.8 points to 106.4, marking a 47-month high.

1 day ago | dynamicbusiness.com | Yajush Gupta

Late payments can quietly wreak havoc on small businesses, one in three Australian SMEs are left waiting over 60 days to get paid. It’s more than a cash flow issue. It slows growth, piles on stress, and puts your business at risk. But you’re not powerless. In this week’s Let’s Talk, we’re catching up with finance experts and business owners who’ve lived through the wait.

2 days ago | dynamicbusiness.com | Yajush Gupta

This week’s Tech Tuesday, we look at six powerful marketing automation tools helping small and mid-sized businesses do more with less. Whether it’s sending better emails, nurturing leads, or building customer journeys that feel personal at scale, these platforms are redefining how SMEs grow, engage, and convert. Some offer the ease of plug-and-play templates, others allow for deep behavioral targeting and CRM integration. But all of them are built to save time—and drive results.