Yena Lee

Nov 10, 2024 | medium.com | Yena Lee

Yena Lee·Follow3 min read·--Social media plays a significant role in modern life, allowing people to easily observe others’ lifestyles and spending habits. Platforms like Instagram, Facebook, and TikTok showcase the products and services friends, celebrities, and influencers use, often sparking a desire to emulate them. This tendency toward comparison can significantly impact shopping habits, sometimes leading to overspending. 1.

Nov 9, 2024 | medium.com | Yena Lee

Yena Lee·Follow4 min read·--Pricing is more than just numbers; it’s a strategic tool that subtly influences consumer behavior. Pricing strategies like setting an item at $9.99 instead of $10.00 are widely used by sellers to make products appear more appealing. Here, we’ll explore how such psychological pricing works and why it’s so effective. 1. The Magic of Ending in 9Many consumers perceive $9.99 as significantly cheaper than $10.00.

Nov 8, 2024 | medium.com | Yena Lee

Yena Lee·Follow4 min read·--Discounts and sales are powerful tools that influence consumer purchasing decisions. Just seeing the word “discount” can trigger a strong desire to buy. Understanding the psychological responses behind this reaction can help consumers manage their shopping habits more wisely. 1.

Nov 7, 2024 | medium.com | Yena Lee

Yena Lee·Follow4 min read·--Amazon is globally recognized for its image as a “bargain hub” with unbeatable prices, which is a big reason why many consumers choose Amazon over other platforms. However, Amazon’s low-price image isn’t simply due to offering cheap products. The company has crafted a precise strategy around consumer psychology and pricing to create this perception of affordability, using techniques like psychological pricing, strategic discounting, and driving repeat purchases.

Nov 6, 2024 | medium.com | Yena Lee

Yena Lee·Follow4 min read·--In recent years, consumer trends have been shifting rapidly. Moving away from the mindset of “buying more,” people are gravitating toward value-based consumption that considers quality of life and environmental impact. In particular, value consumption and minimalism have gained significant attention. Let’s explore the background and psychology behind these emerging consumption patterns.