Ying Zhan

Jan 13, 2025 | nature.com | Ying Zhan |Yuting Ren |Junfei Xu

Sustainable consumption plays an important role in achieving sustainable development. Eco-labels can help to convey this message to consumers. In China, the new carbon label represents a new kind of sustainable eco-label; as such, the relationship between carbon labeling and consumers’ willingness to pay (WTP) a premium is worth studying. This paper explores the impact of carbon label recognition on WTP a premium, which is also affected by the perceived value of quality attributes and effective advertising campaigns. The results show that the former plays an intermediary role in carbon label recognition and premium payment intention, while the latter regulates the relationship between perceived value of quality attributes and premium payment intention. The research shows that when consumers are aware of carbon labeling, they are more willing to pay higher prices for products as they believe the quality of these products to be higher. For others, effective advertising campaigns can encourage paying a premium. This not only provides suggestions for enterprises promoting green products and for governments wishing to raise environmental awareness via guidance and education but also promotes the sustainable development of green products.

Aug 17, 2023 | mdpi.com | Yufeng Wang |Yubo Zhao |Chunyu Xu |Ying Zhan

This is an early access version, the complete PDF, HTML, and XML versions will be available soon. Open AccessArticleby 1, 1,*, 2,3, 1 and 1 1School of Software and Computer Science, Nanyang Institute of Technology, Nanyang 473000, China2Electronic Information School, Wuhan University, Wuhan 430072, China3School of Information Engineering, Nanyang Institute of Technology, Nanyang 473000, China*Author to whom correspondence should be addressed.

Aug 11, 2023 | onlinelibrary.wiley.com | Ying Zhan |Yanan Zhang

CONFLICT OF INTEREST STATEMENT The authors declare no conflict of interest. Supporting Information Filename Description sce21825-sup-0001-Appendix.docx19.9 KB Supporting information. REFERENCES , , , , , , , , & (2004). Inquiry in science education: International perspectives. Science Education, 88(3), 397–419. https://doi.org/10.1002/sce.10118 , , , , & (2015).