Yusuke Yagi

Nov 7, 2024 | ft.com | Cheng Ting-Fang |Lauly Li |Anantha Ananthalakshmi |Diana Mariska |Yusuke Yagi |Masaharu Ban

Hi from Taipei, where it’s really starting to feel like autumn! This is Cheng Ting-Fang, your #techAsia host for this week.

Oct 5, 2024 | asia.nikkei.com | Yusuke Yagi

TOKYO -- Ito En, the biggest Japanese maker of green tea beverages, known for its "Oi Ocha" brand, will make a foray into India in 2025 as part of a plan to increase its markets to 100 countries from 40 in 2023, including entry into the African market by 2028. "We will set up an office in India in fiscal 2025 and begin selling Oi Ocha," Ito En President Daisuke Honjo said in an interview with Nikkei. "We have conducted test-marketing in three or so places in India," he said.

Aug 6, 2024 | asia.nikkei.com | Yusuke Yagi

TOKYO -- With overseas sales now making up a majority of the groupwide total, Japan's Suntory Holdings is aiming to lead the world in the fast-growing market for ready-to-drink (RTD) beverages. "Coca-Cola in the U.S. holds the gold medal in soft drinks, while U.K.-based Diageo holds the gold medal in alcohol," said Takeshi Niinami, who became Suntory's first CEO from outside the founding family a decade ago. "Suntory's strength is that we play in both fields."

Jul 26, 2024 | asia.nikkei.com | Shiho Miyajima |Makoto Taniguchi |Yusuke Yagi

Red Bull would be the first foreign company to become sole owner of a J. League team. (Source photos by Nikkei)TOKYO -- Austrian beverage maker Red Bull has reached a broad agreement to acquire Japanese third-tier professional soccer team Omiya Ardija from telecoms operator Nippon Telegraph and Telephone East, Nikkei has learned. The deal would mark the first time a foreign company takes sole ownership of a Japan Professional Football League team. J.

Jul 20, 2024 | asia.nikkei.com | Yusuke Yagi

TOKYO -- Guzzling beer too fast in the summer heat? A Japanese microbrewery believes that its novel glass can help you slow down. Yoho Brewing, based in the Nagano prefecture town of Karuizawa, said Tuesday that it has developed an hourglass-shaped glass that takes three times as long to drink from as a regular glass, thereby promoting drinking at an appropriate pace.