Zac Wang

2 weeks ago | thecurrent.com | Zac Wang

European regulators have often set the pace when it comes to reining in Big Tech. Now, after a historic U.S. antitrust ruling, leading European competition lawyers expect the European Commission to underscore that it’s game over for advertising monopolists. “This ruling makes it more likely that the European Commission will seek a structural remedy in its Google ad tech investigation,” says Thomas Höppner, partner at Hausfeld law firm.

1 month ago | thecurrent.com | Zac Wang

Sky Media is enabling real time, biddable programmatic buying for live sports — starting with one of the most prized assets in British media: The Premier League. It’s the world’s most famous domestic soccer, er, football league. Sky Media says the move marks the first time advertisers can buy some live Premier League matches programmatically, offering premium, flexible reach across a highly coveted media property.

1 month ago | thecurrent.com | Zac Wang

At a glitzy event in New York on Wednesday, Spotify unveiled a raft of new ad tech products and partnerships designed to attract more brand investment in digital audio. Spotify officially announced its own ad exchange, SAX, enabling real-time programmatic bidding on its inventory for the first time.

1 month ago | thecurrent.com | Zac Wang

The Office (the original one). Doctor Who. That infamous Prince Andrew interview. Over its 100-plus-year history, the BBC has drawn global audiences by broadcasting some of Britain’s most memorable television. Today, however, compelling content is just one part of the equation.