Zac Wang

1 week ago | einnews.com | Zac Wang

Cathay Financial Holdings Champions Sustainable Finance at Ecosperity Week 2025 Michael Wen (second from left), Executive Vice President of Cathay United Bank, engaged with international partners to guide Asian capital toward climate resilience initiatives and reducing the cost of corporate low-carbon transitions.

2 weeks ago | thecurrent.com | Zac Wang

Barely a day after soon-to-be former WPP CEO Mark Read said there was “no doubt” AI would “compress” many advertising jobs, his predecessor, Sir Martin Sorrell, echoed the warning, predicting that AI would “completely gut what goes on in media planning and buying.”The two comments were made at different conferences — SXSW London and Programmatic Pioneers — but they raise the same critical question: What does the media buyer of the future look like?

1 month ago | thecurrent.com | Zac Wang

Europe’s digital ad market has hit a major milestone, surpassing €100 billion in annual spend for the first time last year. The growth was largely driven by connected TV (CTV) and retail media. That shift — outlined at IAB Europe’s Interact conference in Brussels last week — is coming partly at the expense of search budgets, according to Daniel Knapp, chief economist at IAB Europe. The news landed against a backdrop of economic uncertainty.

1 month ago | thecurrent.com | Zac Wang

At this year’s U.S. upfronts, streamers leaned hard on live sports — but that play doesn’t work everywhere. NBCUniversal may have locked in U.S. rights to the Super Bowl, Winter Olympics and FIFA World Cup, but in Britain, major sports rights are already tied up by local broadcasters. That leaves global platforms like Netflix, Disney+ and Warner Bros. Discovery with a different challenge: to win over advertisers through standout content, smarter ad tech and stronger measurement.

1 month ago | thecurrent.com | Zac Wang

At this year’s OMR conference in Hamburg — Europe’s largest gathering of marketing and tech leaders — one theme emerged: Advertisers are growing increasingly skeptical of the AI-automated world envisioned by Big Tech. Many are also starting to rethink performance marketing’s outsized role in the mix. From the rising demand for transparency to the growing appeal of podcasts, the mood at OMR 2025 was one of recalibration. Here are the key takeaways.