Zahra Shahtahmasebi

Auckland

Business Feature Writer and Sub-editor at StopPress

Journalist with a Neuroscience degree 😎 Got an interesting story? email: [email protected]

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Articles

What is the most important thing in the world? It is people, it is people, it is people.

1 week ago | shityoushouldcareabout.substack.com | Zahra Shahtahmasebi

My angels! We have a very special guest piece from my beautiful friend Zahra today. Here’s a little bit about her. Zahra Shahtahmasebi is a half-Irish, half-Iranian writer, fitness instructor, and fighter (in every sense of the word). Born in the UK and now living in Aotearoa, Zahra carries many places in her heart - but none more vivid than Iran, where she spent time with family in 2017. That visit, and the memories it left her with, are at the core of this piece.
What's the ideal frequency for out of home?

1 week ago | nzmarketingmag.co.nz | Zahra Shahtahmasebi

What happens to the brain when you see a billboard – and does it still light up on repeat viewings? JCDecaux decided to find out. It’s high time advertisers talked about the value of frequency in out of home, says JCDecaux’s Victoria Parsons. The outdoor advertising company has conducted new research here in Aotearoa showing just how powerful this metric is for campaigns.
What they're teaching Gen Zs at uni these days

2 weeks ago | nzmarketingmag.co.nz | Zahra Shahtahmasebi

The way marketing courses are taught has changed significantly in the past few years. What happens at university nowadays? Two AUT lecturers talk us through what Gen Zs are learning in 2025. Various tertiary routes lead to marketing and advertising. Students at the Auckland University of Technology can do a Bachelor of Communication Studies, majoring in advertising and brand creativity, or a business degree, majoring in marketing.
Gen Z spills the tea on agency life

2 weeks ago | nzmarketingmag.co.nz | Zahra Shahtahmasebi

They’re young, fun and making agencies hum. Now Gen Z is joining the ranks, what can the industry learn from the new generation of suits? Andrew Eiserman got into marketing and advertising by accident. Now he’s in love. He’s an experience designer at dentsu Aotearoa, a role he applied for without realising what the agency did. He had just returned to Aotearoa after freelancing overseas.
Cancer charity chooses the light side of breast health

2 weeks ago | nzmarketingmag.co.nz | Zahra Shahtahmasebi

Breast Cancer Foundation NZ stepped outside its comfort zone with its Normal for Me campaign. Here’s why the charity chose a playful take to raise awareness of a serious topic. Breasts that put on a light show to Darude’s Sandstorm might not be your normal, but it could be for someone else. At least, this much is true in Breast Cancer Foundation NZ’s latest awareness campaign, dreamed up with creative agency Ogilvy NZ.
Flower power: Wonky Box branches into blossoms

3 weeks ago | idealog.co.nz | Zahra Shahtahmasebi

Flower power: Wonky Box branches into blossoms The idea for Wonky Box’s latest venture, Wonky Flowers, all stemmed from a supplier. “No pun intended,” Wonky Box’s co-founder Angus Simms says with a chuckle as he shares how this project bloomed to life (that one is definitely intended).
Masterton charity clinic faces closure after PHO declines general practice funding contract

1 month ago | nzdoctor.co.nz | Zahra Shahtahmasebi |Keira Stephenson |Martin Johnston

+News Masterton charity clinic faces closure after PHO declines general practice funding contract Run by the charity Manaaki ki Wairarapa Community Trust, the clinic made headlines last year for being reliant on donations and sales of donated jam to stay in the black [Image: Hamish Sandilands on Unsplash] Essentials Masterton’s First Health and Wellness Centre may have to close after being declined for a general practice contract.
‘Squeaky wheel’ and long-standing rural GP receives Peter Snow Award

1 month ago | nzdoctor.co.nz | Zahra Shahtahmasebi |Natasha Jojoa Burling

+News ‘Squeaky wheel’ and long-standing rural GP receives Peter Snow Award Methven GP Gayle O’Duffy was presented the 2025 Peter Snow Award, given for outstanding contributions to rural health, by Hauora Taiwhenua chair Fiona Bolden at the National Rural Health Conference held over the weekend [Image: Supplied] Essentials Methven specialist GP Gayle O’Duffy was awarded the 2025 Peter Snow Award by Hauora Taiwhenua Rural Health Network at the weekend , READ MORE Kia ora and welcome to New...
Call for health professions to work together

1 month ago | nzdoctor.co.nz | Zahra Shahtahmasebi |Alan Perrott

+News National Rural Health Conference Call for health professions to work together Paramedic and doctor Carlton Irving wants health professions to work more closely with each other [Image: Supplied] Essentials  A conference speaker has called for health professions and their leaders to work more closely together. Carlton I, READ MORE Kia ora and welcome to New Zealand Doctor Rata Aotearoa Not a subscriber? Unlock this article by subscribing here.
Stephanie Taylor seeks leadership role, shuns politics

1 month ago | nzdoctor.co.nz | Zahra Shahtahmasebi |Stephen Forbes

+Print Archive News Stephanie Taylor seeks leadership role, shuns politics Stephanie Taylor intends to spend more time in her practice and with her family now that she is no longer clinical director of Green Cross Health’s medical division  [Image: Supplied] ESSENTIALS Auckland specialist GP Stephanie Taylor was appointed clinical director of the Green Cross Health medical division in November 2021.