Zahra Shahtahmasebi

Auckland

Business Feature Writer and Sub-editor at StopPress

Journalist with a Neuroscience degree 😎 Got an interesting story? email: [email protected]

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Articles

Auckland GP set to take up Harkness Fellowship

1 week ago | nzdoctor.co.nz | Zahra Shahtahmasebi |Stephen Forbes

FREE READ Respiratory physician Lutz Beckert considers chronic obstructive pulmonary disease management, including the prevention of COPD, the importance of smoking cessation and pulmonary rehabilitation, and the lifesaving potential of addressing treatable traits. He also discusses the logic of inhaler therapy, moving from single therapy to dual and triple therapy when indicated, as well as other aspects of management
Shock pregnancy for patient after doctor failed to replace contraceptive implant

1 week ago | nzdoctor.co.nz | Zahra Shahtahmasebi |Cathy Stephenson

+News Shock pregnancy for patient after doctor failed to replace contraceptive implant A non-binary patient with a fear of getting pregnant had their contraceptive implant removed but not replaced, leading to an accidental pregnancy [Image: Reproductive Health Supplies Coalition] Essentials A non-binary patient fell pregnant after believing their contraceptive implant had been replaced.
AI in 2025 and beyond

3 weeks ago | nzmarketingmag.co.nz | Zahra Shahtahmasebi

2025 trend: AI developmentsOpenAI version five is due out in the coming year. It promises to be 100 times more powerful than the last iteration. If you thought AI was going to change everything, you ain’t seen nothing yet. A week is like a year when it comes to how quickly artificial intelligence technology is developing, says Nyssa Waters.
Playful is the new purpose-driven advertising

3 weeks ago | nzmarketingmag.co.nz | Zahra Shahtahmasebi

2025 trend: HumourAdverts are amusing again. But how do you stay on the right side of humour? Industry experts share their knowledge on why funny is back in fashion and what it takes to land the joke. Humour in advertising is having a renaissance, but it can be tricky to get right. When you think about the ads you remember, more often than not they’re the ones that amused you. For me, it’s the Cadbury advert with the gorilla drumming to Phil Collins’ In The Air Tonight.
Celebrating small wins and can-do in north Canterbury

1 month ago | nzdoctor.co.nz | Fiona Cassie |Zahra Shahtahmasebi |Martin Johnston

Many people travel to high-altitude destinations, meaning clinicians are often faced with questions about how to prevent and treat altitude illness. Update your knowledge with this New Zealand Society of Travel Medicine summary of updated evidence-based guidelines with comments by senior lecturer Jenny Visser – it outlines the best prophylactic regimens, diagnostic approaches and treatment protocols for acute altitude illness
Realness reigns for Gen Z in 2025

1 month ago | stoppress.co.nz | Zahra Shahtahmasebi

On March 13, Zahra Shahtahmasebi attended Live Nation’s launch of its annual Love Song study – a look into Generation Z and what they’re thinking and vibing. She discovered that not only is she of Gen Z herself, but actually resonates with some of the study’s key themes – namely, feeling nostalgic for an era that is not hers. Personal revelations aside, here is part two of what Zahra learnt about Gen Z and what they are looking for from brands in 2025.
Hello, my name is Gen Z and I'm nostalgic. How can you help me?

1 month ago | stoppress.co.nz | Zahra Shahtahmasebi

I never felt like I identified with being part of Generation Z until I walked into Live Nation’s Love Song event and saw a mug with my name on it. Not literally – instead it had a picture of a name tag that said: “Hello. I’m Nostalgic for an era that’s not mine.”The event in question was the release of Live Nation’s annual study, Love Song, responsible for “charting the vital signs of music lovers”.
We need to talk about AI this International Women's Day

1 month ago | stoppress.co.nz | Zahra Shahtahmasebi

Emily Scovell is all about encouraging conversations about AI this International Women’s Day. It speaks right to the heart of the 2025 theme: accelerate action, with Harvard Business School research showing women are adopting the technology at a 25% lower rate than men.
Meet Liz Wright: the new digital face of Skinny

1 month ago | nzmarketingmag.co.nz | Zahra Shahtahmasebi

When Kiwi telco Skinny told Liz Wright they were going to clone her, she couldn’t quite believe it. But the process was successful and as of March 3, Skinny launched its AI-powered brand ambassador. According to parent company Spark, it’s a world first. The digital version of Wright will be remain as ambassador for the next two years, in exchange for a talent fee and mobile credit for life.
OOHMAA reveals Q4 winners of The Speccies

1 month ago | stoppress.co.nz | Zahra Shahtahmasebi

OOHMAA has announced the Q4 winners of The Speccies, celebrating the very best in Aotearoa’s out of home advertising. These campaigns stood out for their bold creativity, smart use of the out of home format, and ability to capture attention in a crowded landscape. Q1 2025 nominations open on March 18; if you’ve got a great out of home campaign, why not put it forward?