Zara Ingilizian

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AI's transformation of consumer industries can teach others

1 week ago | weforum.org | Zara Ingilizian |Oliver Wright

Consumer industries' AI transformation reflects evolving consumer expectations and practices, with implications for all businesses. Taking an enterprise-wide view of key processes by seeing them as mega processes will support creativity, innovation and growth. Scaling AI successfully requires people-centred leadership, technological readiness and a commitment to responsibility.

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