Zeynep Ton

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Articles

Books for Leading into an Uncertain Future

Jan 26, 2025 | kornferry.com | Mustafa Suleyman |Thomas Curran |Zeynep Ton |Ed Conway

"It's not personal ... It's strictly business." This quote has echoed throughout capitalism since its infamous declaration in The Godfather in 1972. But roughly 50 years later that sentiment is shifting, which is evident in today's most influential business and leadership books.
Zeynep Ton: The case for good jobs

Aug 30, 2024 | ted.com | Zeynep Ton

By Zeynep Ton Get a daily email featuring the latest talk, plus a quick mix of trending content. By subscribing, you understand and agree that we will store, process and manage your personal information according to our Privacy Policy
Lessons from Costco on Sustainable Growth

Mar 13, 2024 | hbr.org | Zeynep Ton

Under pressure to grow, leaders often give in to two temptations that can hurt their business in the long term: Grow in a way that loses the focus on the customer. Examples include adding products and services to their offerings that are out of sync with their value propositions or increasing prices or adding hidden fees to grow margins. Grow more quickly than their organizational capabilities allow.
Optimiser la création d'emplois de qualité : un défi à relever

Oct 6, 2023 | hbrfrance.fr | Zeynep Ton

Dans les secteurs du commerce de détail et des autres services à faible marge prévaut l’idée que des emplois de première ligne aux conditions ingrates – bas salaires, horaires imprévisibles, faibles opportunités d’avancement – sont nécessaires à la compétitivité. Pourtant, cela fait des décennies qu’une poignée d’entreprises (comme Costco et QuikTrip aux Etats-Unis ou Mercadona en Espagne) démontrent le contraire.
Good Jobs Are Good Business

Jun 8, 2023 | time.com | Zeynep Ton

There’s a lot more to a good job than making money. But for more than 50 million Americans who work in low-wage jobs, pay matters a lot—more than those of us who make higher wages may think. Low and inconsistent pay wreak havoc on workers’ lives, leaving no margin for emergencies or unexpected expenses.
We need "good jobs" to restore trust and save capitalism

Jun 7, 2023 | bigthink.com | Zeynep Ton

Excerpted from The Case for Good Jobs: How Great Companies Bring Dignity, Pay and Meaning to Everyone’s Work by Zeynep Ton. Reprinted by permission of Harvard Business Review Press. Copyright 2023 Zeynep Ton. All rights reserved. The world is profoundly different today than it was nearly a decade ago when I first set out to convince companies of the value of good jobs. While good jobs alone won’t solve all the following problems, it is hard to see how they can be solved without good jobs.
The 4 essential choices in a good jobs system

Jun 4, 2023 | mitsloan.mit.edu | Zeynep Ton

MIT Sloan professor of the practice is an expert in operations design and management and how organizations can simultaneously balance employee, customer, and investor satisfaction. Almost a decade ago, Ton published "The Good Jobs Strategy," which drew from 15 years of research on companies that offered good jobs while creating value for all of their stakeholders.
The four fallacies keeping leaders from creating good jobs

Jun 1, 2023 | smartcompany.com.au | Zeynep Ton

By Zeynep Ton The conventional wisdom in retail and other low-margin service industries has been that bad frontline jobs — with low pay, unpredictable schedules, and few opportunities for advancement — are necessary to compete. Yet for decades a handful of companies — including Costco and QuikTrip in the United States and Mercadona in Spain — have been proving that false.
Book Review | The Case for Good Jobs

Jun 1, 2023 | porchlightbooks.com | Zeynep Ton

Register for our next live-streamed interview: Dorcas Cheng-Tozun (June 6). Good jobs can be hard to find. But, as I learned early in life, they can also be found in the most unexpected of places. MIT Sloan professor Zeynep Ton has a new book explaining how they're created. The Case for Good Jobs: How Great Companies Bring Dignity, Pay, and Meaning to Everyone's Work by Zeynep Ton, Harvard Business Review PressWhat defines a good job?