
Zihan Lyu
Product and Editorial Manager at Contentive
Marketing Executive at Blenheim Chalcot
Articles
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3 weeks ago |
clickz.com | Zihan Lyu
EDITOR’S PICKThe ClickZ team touched down in two cities this week — and we came back with fresh takes worth your scroll. From the boldest brand moments at Shoptalk Europe to the emotion-led creativity on display at SXSW London, our editors were on the ground to spot the ideas shaping marketing’s next chapter.
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4 weeks ago |
clickz.com | Zihan Lyu
EDITOR’S PICK#BRAND MOVESNike’s back on Amazon. After years of betting big on DTC, Nike is reversing course. Its return to Amazon reflects a pragmatic shift: visibility and convenience now outweigh the desire for total channel control. With sales softening and costs rising, the brand is rebalancing reach and performance — cutting off unauthorized resellers, reclaiming brand presence, and rebuilding wholesale ties. But the real challenge isn't distribution — it's measurement.
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1 month ago |
clickz.com | Zihan Lyu
Nike's Original Exit from AmazonIn 2019, Nike made waves by cutting ties with Amazon – a move aimed at tightening control over its brand and pushing more sales through its own direct-to-consumer channels. At the time, Nike hoped to combat issues like counterfeit goods by focusing on its own website and stores. Its limited pilot partnership with Amazon hadn’t delivered on expectations around brand control or sales performance.
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1 month ago |
clickz.com | Zihan Lyu
EDITOR’S PICK#BRAND CASE STUDYThirdLove’s growth story is built on data, fit, and fan loyalty—not mall stores or markdowns. With 78 bra sizes, a 60% repeat customer rate, and a $69M revenue milestone in 2024, ThirdLove has redefined what a direct-to-consumer brand can achieve in a crowded intimates market. Led by ex-Google and Sequoia talent, the brand’s focus on personalized tools like Fit Finder and a rewards program that drives real engagement has created standout loyalty—and serious retention.
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1 month ago |
clickz.com | Zihan Lyu
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