Zihan Lyu

United Kingdom

Product and Editorial Manager at Contentive

Marketing Executive at Blenheim Chalcot

Featured in: Favicon

clickz.com Favicon

accountancyage.com Favicon

hrdconnect.com Favicon

blenheimchalcot.com Favicon

theglobaltreasurer.com

Articles

You Heard It Here First! | The ClickZ Digest

5 days ago | clickz.com | Zihan Lyu

EDITOR’S PICK#BUILDING BRANDS SERIES ❝ Every shelf is a potential launchpad. When we sat down with Simon Reznichky, interim CEO at Dripdash, we heard a story of resilience and innovation. When Dripdash landed in over 1,000 retail stores, it wasn’t because they followed the rules of beverage growth. They bootstrapped. They pivoted. They nearly folded when a silent co-packer bankruptcy wiped out supply. Then—one shelf, one random bodega—led to a brand breakthrough. Porter Robinson discovered the can.
Tariffs are forcing a marketing reset in the US | The ClickZ Digest

1 week ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🌎 Brands are driving engagement with hyper-local, multi-touch strategies🤖 How Google Gemini 2.5 can transform your marketing strategy 📊 Analyzing social media data in 2025 with AI integrationEDITOR’S PICK#MARKETING STRATEGYTariffs are rewriting the rules of marketing in the U.S.—and speed, not scale, is now the advantage.
How Tariffs Are Reshaping Marketing in the U.S.

1 week ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. The reinstatement of tariffs under the Trump administration has forced U.S. brands, particularly those in retail and FMCG, into a period of recalibration. While the policy is designed to shift trade dynamics, its direct pressure is being felt within marketing departments.
Is your CEO posting on LinkedIn? | The ClickZ Digest

2 weeks ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🛍️ Ulta’s growth playbook from Shoptalk 2025🤖 4 ways media and entertainment companies are using Gemini😮 GPT-4o just replaced your creative teamEDITOR’S PICK#EGCBrand pages are losing traction, and B2B marketers are starting to notice. On LinkedIn and TikTok, it’s employees—not companies—driving reach, credibility, and pipeline.
AI is going to eat your search traffic | The ClickZ Digest

3 weeks ago | clickz.com | Zihan Lyu

LEADERSHIP LENSAs CMOs and marketing executives look toward 2025, they face a challenging landscape that necessitates strategic agility and operational excellence. The most successful CMOs will effectively bridge the gap between strategic planning and execution. Gartner’s recent research highlights the three essential priorities that marketing executives should focus on in 2025 to drive enterprise growth.
Adobe Summit’s big lessons - and what to do with them | The ClickZ Digest

1 month ago | clickz.com | Zihan Lyu

👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter: 🤖 Inside Adobe Summit 2025: How AI is reshaping marketing strategy📊 Fospha’s full-funnel fix: Smarter measurement without cookies🎯 SXSW takeaways on what really drives advertising impact in 2025🧠 Gartner’s top 3 imperatives for CMOs this yearEDITOR’S PICK#ADOBESUMMIT - EVENT INSIGHTSFrom agentic AI to content automation, here’s what marketers need to know from this year’s biggest digital experience event.
5 Ways to Advertising Impact: Insights from SXSW 2025

1 month ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. Fresh from SXSW 2025, the buzz around evolving advertising effectiveness is palpable. A recent session, "The New Rules of Brand Engagement," featuring Join Han Wen, Chief Digital Marketing Officer for L'Oréal in the US, and Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising & Partnerships, resonated deeply with key themes highlighted in a recent Madison and Wall Substack article.
Your marketing data is lying to you | The ClickZ Digest

1 month ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🚀 How to inflation-proof your marketing in 2025💄 Rare Beauty’s Chief Marketer on winning Gen Z 📱 The smartest SMS marketing strategies for Shopify brands🤖 The AI marketing revolution—major brands going all-inEDITOR’S PICK#MARKETING ANALYTICS ❝ Marketers are drowning in data, yet starving for insights.
US Economic Gloom Deepens as Trump's Tariffs Ignite Global Backlash

1 month ago | theglobaltreasurer.com | Zihan Lyu

The US economy faces mounting pressure as President Donald Trump doubles down on tariffs, triggering an international response that threatens trade relations and economic stability. While the administration insists these measures will protect American industries, early indicators suggest they are fueling uncertainty and dampening economic growth. Markets React as Recession Fears MountWall Street has already signaled its unease.
CMOs are hitting a growth wall | The ClickZ Digest

1 month ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:📈Scaling content without scaling costs💰 CMOs say lack of resources is hurting growth opportunities🛍️ Key takeaways from eTail West🚀 The content formula behind 10M+ viewsMarketing leadership is moving fast—staying ahead means knowing what matters.