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2 weeks ago | 
clickz.com | Zihan Lyu
EDITOR’S PICK#BRAND CASE STUDYThirdLove’s growth story is built on data, fit, and fan loyalty—not mall stores or markdowns. With 78 bra sizes, a 60% repeat customer rate, and a $69M revenue milestone in 2024, ThirdLove has redefined what a direct-to-consumer brand can achieve in a crowded intimates market. Led by ex-Google and Sequoia talent, the brand’s focus on personalized tools like Fit Finder and a rewards program that drives real engagement has created standout loyalty—and serious retention.
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3 weeks ago | 
clickz.com | Zihan Lyu
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4 weeks ago | 
clickz.com | Zihan Lyu
🎟️ Your Invite to The Lead Summit 2025 — On UsThe Lead Summit is where iconic brands, high-growth disruptors, and cutting-edge tech come together to shape the future of commerce, marketing, and innovation. As an official partner, ClickZ is excited to extend a special offer to our readers 🎉 ✅Work at a brand or retailer? You can attend for FREE. Just add our name “ClickZ” in the “how did you hear about us?” field when registering.
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1 month ago | 
clickz.com | Zihan Lyu
Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🏃 Adidas says 'impactful' marketing will power brand momentum📖 How CMOs can tell stories to manage change 🤖 Agentic AI and the attention economyEDITOR’S PICKAt ClickZ, we’re always looking for ways to inspire our readers with fresh perspectives on brand building.
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1 month ago | 
searchenginewatch.com | Zihan Lyu
Your browser does not support the audio element. Hi there, Welcome back! Highlights from today's newsletter:š Meta tags SEO guideš How to track visibility in GenAI platformsš¤ ChatGPT vs. Google AI mode {head-to-head comparison} FYI, weāre in smart warming mode to ensure our emails land where they belong: your inbox. Help us optimize by adding our email to your contacts list!Search no longer starts with Google.
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1 month ago | 
clickz.com | Zihan Lyu
EDITOR’S PICK#INFLUENCER MARKETING Brands chasing mass exposure at Coachella 2025 found themselves outperformed by those who focused on precision. Rhode, Sol de Janeiro, Method, and Kosas proved that verified engagement, earned media value, and real-world action deliver stronger returns than follower counts. Content quality, not reach, drove results. Activations that solved real attendee needs or embedded influencers into the experience generated higher conversions and longer post-event impact.
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1 month ago | 
clickz.com | Zihan Lyu
EDITOR’S PICK#BUILDING BRANDS SERIES ❝ Every shelf is a potential launchpad. When we sat down with Simon Reznichky, interim CEO at Dripdash, we heard a story of resilience and innovation. When Dripdash landed in over 1,000 retail stores, it wasn’t because they followed the rules of beverage growth. They bootstrapped. They pivoted. They nearly folded when a silent co-packer bankruptcy wiped out supply. Then—one shelf, one random bodega—led to a brand breakthrough. Porter Robinson discovered the can.
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1 month ago | 
clickz.com | Zihan Lyu
Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🌎 Brands are driving engagement with hyper-local, multi-touch strategies🤖 How Google Gemini 2.5 can transform your marketing strategy 📊 Analyzing social media data in 2025 with AI integrationEDITOR’S PICK#MARKETING STRATEGYTariffs are rewriting the rules of marketing in the U.S.—and speed, not scale, is now the advantage.
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1 month ago | 
clickz.com | Zihan Lyu
Your browser does not support the audio element. The reinstatement of tariffs under the Trump administration has forced U.S. brands, particularly those in retail and FMCG, into a period of recalibration. While the policy is designed to shift trade dynamics, its direct pressure is being felt within marketing departments.
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2 months ago | 
clickz.com | Zihan Lyu
Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🛍️ Ulta’s growth playbook from Shoptalk 2025🤖 4 ways media and entertainment companies are using Gemini😮 GPT-4o just replaced your creative teamEDITOR’S PICK#EGCBrand pages are losing traction, and B2B marketers are starting to notice. On LinkedIn and TikTok, it’s employees—not companies—driving reach, credibility, and pipeline.
