Zihan Lyu

1 week ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🏃 Adidas says 'impactful' marketing will power brand momentum📖 How CMOs can tell stories to manage change 🤖 Agentic AI and the attention economyEDITOR’S PICKAt ClickZ, we’re always looking for ways to inspire our readers with fresh perspectives on brand building.

2 weeks ago | searchenginewatch.com | Zihan Lyu

Your browser does not support the audio element. Hi there, Welcome back! Highlights from today's newsletter:šŸ” Meta tags SEO guidešŸ“Š How to track visibility in GenAI platformsšŸ¤– ChatGPT vs. Google AI mode {head-to-head comparison} FYI, weā€™re in smart warming mode to ensure our emails land where they belong: your inbox. Help us optimize by adding our email to your contacts list!Search no longer starts with Google.

2 weeks ago | clickz.com | Zihan Lyu

EDITOR’S PICK#INFLUENCER MARKETING Brands chasing mass exposure at Coachella 2025 found themselves outperformed by those who focused on precision. Rhode, Sol de Janeiro, Method, and Kosas proved that verified engagement, earned media value, and real-world action deliver stronger returns than follower counts. Content quality, not reach, drove results. Activations that solved real attendee needs or embedded influencers into the experience generated higher conversions and longer post-event impact.

3 weeks ago | clickz.com | Zihan Lyu

EDITOR’S PICK#BUILDING BRANDS SERIES ❝ Every shelf is a potential launchpad. When we sat down with Simon Reznichky, interim CEO at Dripdash, we heard a story of resilience and innovation. When Dripdash landed in over 1,000 retail stores, it wasn’t because they followed the rules of beverage growth. They bootstrapped. They pivoted. They nearly folded when a silent co-packer bankruptcy wiped out supply. Then—one shelf, one random bodega—led to a brand breakthrough. Porter Robinson discovered the can.

1 month ago | clickz.com | Zihan Lyu

Your browser does not support the audio element. 👉️Subscribe | Forward | Advertise with usHi there!Highlights from today's newsletter:🌎 Brands are driving engagement with hyper-local, multi-touch strategies🤖 How Google Gemini 2.5 can transform your marketing strategy 📊 Analyzing social media data in 2025 with AI integrationEDITOR’S PICK#MARKETING STRATEGYTariffs are rewriting the rules of marketing in the U.S.—and speed, not scale, is now the advantage.