Zlata Faerman

New Jersey, United States

Writer, Editor and Content Creator at Freelance

ZlataPR. Connector. Line-crosser. Creative thinker. I make Recipes to RecipleaZe. Writer: @SELF @byrdiebeauty @SheKnows @nymetroparents @parentsmagazine & more

Articles

We out here.

1 week ago | zlatathoughts.substack.com | Zlata Faerman

Guys, my husband broke his shoulder last Wednesday and it’s been a DOOZY of a time ever since then. Here I am, minding my own business - quite literally doing MY OWN business (ahem, ZlataPR) - when I get a call from my Alex, the avid cycler. “Hey, I’m going to drop you my pin location,” said my surprisingly calm hubby. “Can you come pick me up? I think I broke my shoulder.” One hour later and we’re in the ER.
Let’s Talk Creator Commerce

3 weeks ago | zlatathoughts.substack.com | Zlata Faerman

Hello and Happy FriYAY! Hope everyone has a great weekend and finds gratitude in all the small things. You know what I miss? Personality quizzes. Whether you’re a Buzzfeed girly or you’re a relic like moi who lived for the OG glossy pages of Seventeen, there was always just a little bit of personal truths in those answers. Yes I want to know what season I am based on my snacks of choice.
ShopMy x Skimlinks

1 month ago | zlatathoughts.substack.com | Zlata Faerman

Anyone watching White Lotus? I am in awe of the cinematography, the acting, the music - all of it. The weirdness, the goodness, the relatability, the absolute UNrelatability (just made that into a word). I mean, the show is a wild ride on Jennifer Coolidge’s yacht and I’m here for every moment!What other shows are you all watching? I’ve also recently gotten into reading books on Kindle on my phone, which is a life-changer.
It's a new day. It's a new dawn.

1 month ago | zlatathoughts.substack.com | Zlata Faerman

Hi friendZ! Here we are again - your inbox’s espresso shot: strong, occasionally bitter, but always worth the sip. Here’s a question for you: What, if anything, do you use ChatGPT for? I feel like I don’t use it enough (at all) and I’m certainly (definitely) missing ways to make my life easier. In my educational upbringing, plagiarism and lack of original thought and ideas was blasphemy. It’s like I’m absolutely blocked from using it for any sort of writing.
SEO is Dead. (Right?)

1 month ago | zlatathoughts.substack.com | Zlata Faerman

Happiest of Hump Days to you all! I hope the time change is treating you nicely (I’m sure it’s not) and you are absolutely SLIIIIVING for the later sunsets (I’m sure you are). Reminder: If anyone is interested in aCision share with moi, me, yours truly, please hit me up and I’ll share the deets! I’m asking here before posting in any groups, so please respond ASAP.
Get the party started!

1 month ago | zlatathoughts.substack.com | Zlata Faerman

Hi hi hiiiiii! First thing’s first: If anyone is interested in a Cision share with moi, me, yours truly, please hit me up and I’ll share the deets! I’m asking here before posting in any groups, so please respond ASAP. Thank you!A fun update: if you’re attending and ’s AMA this afternoon, I’ll be the affiliate expert on the panel answering all of your burning questions. Looking forward to it!My birthday is tomorrow and the number I’m going to be is INSANITY to me.
7 Best Snacks for a Healthy Gut, Say Dietitians

1 month ago | yahoo.com | Zlata Faerman

ShutterstockNo doubt you know that your diet is incredibly important and impactful to your overall well-being. One of the reasons why it matters so much is that the food we eat is key to the makeup of our microbiome, the microbes that naturally live in and on our bodies. Recent research shows that the gut microbiome actively impacts multiple important body functions. “Gut health is important for a variety of reasons,” explains Lauren Manaker, MS, RDN.
Stop Undervaluing Affiliate Marketing & Manage It Like the Power Play It Is

2 months ago | zlatathoughts.substack.com | Zlata Faerman

Happy February Break to all those who celebrate! I may be coming to you live from Vermont, but mama’s a sit in the lodge type of girl. It’s basically 2°F here with the windchill, which is I N S A N I T Y. So here we are, working, twerking, and writing Substacks. Today we’re talking about how you have to STOP UNDERVALUING AFFILIATE MARKETING and treat it like the queen she is. Once relegated to the dusty corners of the marketing budget, affiliate marketing has come a long way.
Upgrading to AWIN from ShareASale?

2 months ago | zlatathoughts.substack.com | Zlata Faerman

Hi there! [Looks up from eating, which she hasn’t stopped doing since Thanksgiving.] It’s nice to see you again. I know, I know - I’m sorry it’s been a little over a week since my last post! I’ve had a few people email to see if I’m okay, to which I responded, “Is anyone really okay though?” Between Kanye West’s Tweets and Kim Kardashian’s new role as a Fairy Butt Mother, there’s been a lot going on, to say the least.
The Top Priority for Retail in 2025, According to The Experts

2 months ago | zlatathoughts.substack.com | Zlata Faerman

Helllloooo retail brands and publicists: Today’s post is for you! I got my hands on an Impact.com Customer Journey report, and it has all the goodies. By which of course I means snackable, stackable (slide-deckable!) stats and figures. The report breaks down how consumers discover, research, and purchase products, how the customer journey is evolving, and how and where shoppers are spending their time in today’s multichannel world. Let’s just go, yea?