Zofia Zwieglinska

1 week ago | glossy.co | Zofia Zwieglinska

This week, Glossy spotlights the power of specialty stores. While department stores’ terms are turning brands away, specialty boutiques are gaining new relevance thanks to curated storytelling, authentic discovery moments and strong client ties. We’re highlighting five U.S. stores that leading brands are betting on now. When Laure Hériard Dubreuil opened The Webster’s first location in Miami in 2009, she wasn’t following retail convention.

1 week ago | glossy.co | Zofia Zwieglinska

In this week’s Luxury Briefing, we speak to Sergio Hudson and fashion and marketing experts about the brand impact of dressing a celeb for the Met Gala. In addition, designer Patricia Bonaldi on leaning into F1 and Miami’s community. Also, Hugo Boss earnings and executive moves to know. For tips or comments, you can email me at [email protected] Met Gala, held on the first Monday in May, has long been fashion’s biggest stage.

2 weeks ago | glossy.co | Zofia Zwieglinska

Gymshark is bringing its superhero fantasy to life in New York City, for one day only. On May 3, the British gym wear brand is launching an immersive pop-up experience in Manhattan’s West Village to celebrate the long-awaited return of its cult-favorite Onyx collection, with pieces retailing from $40-$100. The Onyx Collection is a line of men’s premium performance wear renowned for its sleek, futuristic designs and high-performance materials.

2 weeks ago | glossy.co | Zofia Zwieglinska

In this week’s Luxury Briefing, Mytheresa’s chief customer experience officer, Amber Pepper, shares why the luxury e-retailer hosted a Pucci activation in Austin. In addition, U.K.-based lingerie brand Bordelle discusses its U.S. strategy amid tariffs. Also, Lyst Index insights and news to know. For tips or comments, you can email me at [email protected]’s latest U.S. event marked the extension of its experiential luxury strategy into new, fast-growing regional markets.

2 weeks ago | glossy.co | Zofia Zwieglinska

Puma is hitting reset. After issuing a profit warning in February 2025 and announcing the departure of CEO Arne Freundt, who held the role for two and a half years, the brand moved quickly to install Arthur Hoeld, a former Adidas executive, to lead a strategic turnaround. The leadership change was paired with cost-cutting measures, including 500 global job cuts, and a tightened focus on marketing and product innovation to reignite growth.