360Magazine.com

I began my journey by exploring how technology can transform business operations. I later branched out into sharing insights about marketing, advertising, and how companies can rise to the top by blending creativity with purpose. Over time, I’ve learned that just having technology or effective marketing isn’t enough to deliver outstanding customer experiences. With 360 Magazine — set to be available online and in print for a worldwide audience — my goal is to showcase people and stories that exemplify excellence in customer experience strategy, design, and management. 360 Magazine will generate revenue through a membership model, along with various sponsorship opportunities. If you’re interested in learning more or getting involved, feel free to reach out: [email protected].

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Articles

What a canoe trip taught me the power of compound customer experiences

1 week ago | 360magazine.com | Shane Schick

t was the 19th anniversary gift my wife and I hadn’t dare hope for: a few hours where the rain magically paused so we were able to go through with our plans to take a canoe trip in Quebec. This was no ordinary expedition, however. Eco-Odyssee is situated in a small village called Wakefield, about 30 minutes from Canada’s capital city. It’s a combination of marsh, rolling mountains and mixed forest overlooking a water maze with various levels of difficulty.
What Tinder’s new CEO understands about courting customers

1 week ago | 360magazine.com | Shane Schick

It’s fast. It’s easy. It’s convenient. It’s even personalized. So how come you never hear any single people raving about the experience they have using apps like Tinder? Perhaps I’m not the best person to answer this question, given I tried online dating when such services were confined to web sites. All you have to do is see someone roll their eyes when they refer to “being on the apps,” however, to know something in the customer experience (CX) of dating apps is flawed.
HP chief commercial officer touts ‘local AI’ for enhancing enterprise experiences

1 week ago | 360magazine.com | Shane Schick

When Dave McQuarrie contemplates the future of artificial intelligence (AI), he doesn’t simply look forward – he also looks back to the time when the first smartphones were released, and the accelerometers that were built inside them. Smartphone vendors probably assumed consumers would use those accelerometers to count their steps when they were exercising.
76% of B2B pros say agentic AI can’t replicate human empathy in CX

1 week ago | 360magazine.com | Shane Schick

Though agentic artificial intelligence (AI) tools can act autonomously on a customer’s behalf, 89 per cent of business-to-business (B2B) professionals say the technology needs to be combined with human empathy and connection, according to research published by Cisco.
More than a quarter of Gen Z have lied to return a product

2 weeks ago | 360magazine.com | Shane Schick

Call them fibs, perhaps, but a substantial number of younger consumers have no problems playing with the truth when they want to take a purchase back to a retailer, according to research from GoDaddy. Based in Arizona where it provides Internet services, GoDaddy conducted an online survey of more than 1,500 U.S. shoppers for its latest Consumer Pulse survey. The results were published in a press release.
SAP CX president offers advice on agentic AI adoption

2 weeks ago | 360magazine.com | Shane Schick

About a year ago, SAP introduced its customers to Joule, a virtual assistant based on generative artificial intelligence (AI) that could help automate workflows and surface insights from the software giant’s applications. At this week’s Sapphire 2025 event in Orlando, Joule got something akin to a promotion.
How to develop, share and live up to a customer charter

3 weeks ago | 360magazine.com | Shane Schick

They’re usually posted near the entrance of public transit vehicles, like trains or buses. Financial institutions may display them proudly behind a counter. Sometimes they’re presented on a poster or plaque with nothing but text in a stylized font. A few will feature photographs of the organization’s employees.
Consumers spend 42% less time on digital experiences that degrade by 2%

3 weeks ago | 360magazine.com | Shane Schick

Every one per cent decline in the quality of a digital experience leads to a corresponding increase in customer churn, according to research published by Conviva. The Foster City, Calif.-based provider of operational data platforms commissioned a survey of more than 4,000 consumers across the U.S. and the U.K., along with data from user sessions across its platform, to produce its 2025 State of Digital Experience Report.
AstraZeneca demonstrates how ServiceNow AI agents will transform experiences

1 month ago | 360magazine.com | Shane Schick

To say Brittany Quinlan wore a lot of different hats at ServiceNow’s Knowledge 25 event in Las Vegas this week is an understatement. Though her official title is senior technical product and solutions marketing manager, Quinlan became the business equivalent of a one-woman show as she demonstrated how pharmaceutical giant AstraZeneca is using the artificial intelligence (AI) platform ServiceNow launched amid the event.
83% of mystery shoppers say voice AI drive-thru is a friendly experience

1 month ago | 360magazine.com | Shane Schick

Pulling up to a speaker and chatting with an artificial intelligence (AI) tool feels even friendlier than interacting with quick service restaurant (QSR) employees, according to research from Intouch Insight. The Ottawa-based market research firm partnered with QSR Magazine to produce its Emerging Experiences 2025 report, which was based on approximately 40 mystery shopping visits to a range of fast-food outlets.