42 West, the Adorama blog

We are the only all-in-one destination for all your photo, video, and electronics needs. Our services go beyond just being a camera shop; we provide an extensive range of professional photography and video equipment, top-quality audio gear, and a variety of consumer electronics like home theater systems, mobile devices, home office supplies, and much more—all at competitive prices.

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Budget-Friendly Powerhouse

2 months ago | adorama.com | Jacqueline Tobin |Cristina Santelises |Jacqueline resides

Blackmagic Design has set the cinema world abuzz with the announcement of the Blackmagic URSA Cine 12K LF Body. It’s a more affordable version of its flagship model without the loaded accessories or hefty price tag. It’s priced at $6,995—less than half the $14,995 cost of the URSA Cine 12K. This new unit may look pared down, but it offers the same cutting-edge performance and quality.
Uliana Bazar, National Geographic Photo Editor

2 months ago | adorama.com | Stephanie Vermillion |Cristina Santelises

Getting a photo published with National Geographic is a dream-come-true for many travel photographers, yet turning this dream into a reality can seem downright impossible. I have some intel to make it happen. In December 2024, I published my first book, 100 Nights of a Lifetime: The World’s Ultimate Adventures After Dark, with National Geographic.
Solid-State Drives (SSDs) for the Traveling Creative

2 months ago | adorama.com | Nathan Allen |Daniel Norton

When you think about the gear you need to get started in photography or videography, your mind immediately jumps to a camera, lenses, and maybe memory cards. However, if you’re a creative who is constantly on the road or traveling, having reliable, fast, Solid State Drives (SSD) is crucial for your creative workflow, as well as backing up, organizing, and protecting your content. The best part?
Landscape Photography Gear - The Essentials - Adorama

Jan 23, 2025 | adorama.com | Nathan Allen |Daniel Norton

Outdoor and landscape photography can be one of the most rewarding and exciting types of photography to get into. The bad news is that shooting in the outdoors can mean constant exposure to weather, environments, and elements that make photography much more tricky. But if you are serious about outdoor photography and want to make the switch, then it may be time to invest in gear that is built for the field.
8 Photogenic Hotels to Add to Your Bucket List

Jan 20, 2025 | adorama.com | Stephanie Vermillion |Cristina Santelises

If there’s one travel photography hack I’ve learned during my adventure journalism career, it’s this: whenever possible, book photogenic accommodations. By staying at a hotel, lodge, or campsite that either itself is picturesque, or is located in a beautiful setting, I can take full advantage of golden hour, blue hour, and nighttime photography opportunities without stepping foot off the property—or, in many cases, even changing out of my pajamas.
Why Choose a Cinema Camera over a Mirrorless for Videography?

Jan 17, 2025 | adorama.com | Peter Dam |Daniel Norton

We know that many content creators prefer video to still photos or (sadly for us at the blog) written content. Blogs aside, focusing more on visual content we have a tons of video friendly platforms. From vlogs to YouTube tutorials, Instagram reels to TikTok videos, and music videos to short films, the world of videography is expanding rapidly. As a result, camera manufacturers consider videographers’ needs when designing new models.
Leica SL3-S: Speed, Flexibility and Versatility

Jan 16, 2025 | adorama.com | Peter Dam |Daniel Norton

Leica SL3-S follows the original model, the SL3, launched in the spring of 2024. The SL3 has quickly become a beloved camera by many photographers. Thus, the SL3-S has big shoes to fill. Spoiler – It fills them nicely! How can the famous German manufacturer Leica Camera AG develop a more performant, adaptable, and user-friendly camera? This article explores the impressive feature set of the SL3-S, a full-frame L-mount wonder.
FUJINON TECHNO-STABI TS-L2040 and TS-L1640 Binoculars

Jan 15, 2025 | adorama.com | Daniel Norton

Some of my most vivid childhood memories are traveling with my family and exploring the various U.S. National Parks. From the Grand Canyon to the Craters Of the Moon, we visited some of the most beautiful places I had ever seen. Too young to be the photographer I would eventually be, there was one set of “glass” that I happily used to explore these horizons. Binoculars. To be sure, binoculars in the 1980s were nothing like what we have today.
DJI Flip, the Ultimate All-in-One Vlog Camera Drone

Jan 15, 2025 | adorama.com | Peter Dam |Daniel Norton

The DJI Flip drone makes drone videography and photography effortless. With impressive image quality and flying made simpler than ever, the drone invites visual creators to step up their work and add beautiful shots to their portfolios. It features palm takeoff without a remote controller, subject tracking powered by AI, automatic footage beautification at export, and many other functionalities designed to make your job easy, efficient, and fun.
The DZOFilm X-tract 18-28mm Probe Macro Cine Lens

Jan 15, 2025 | adorama.com | Austin Jackson |Daniel Norton

Macro filmmaking just got a whole lot easier with the new DZOFILM X-tract 18-28mm full-frame macro lens, announced today. This lens maintains a fixed aperture across the focal range. Additionally, the Probe Zoom features an advanced optical design and coatings. The coating minimizes flaring and vignetting while also offering consistently excellent image quality across the whole 18-28mm lens.