A Timely Perspective

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Citizen Invents Amber Yellow Duratect For Its Super Titanium

3 days ago | atimelyperspective.com | Roberta Naas

More than half a century after making horological history with the world’s first titanium watch, Citizen is once again pushing the boundaries of material science. This time, the brand introduces a fresh chapter in its legacy: Duratect™ Amber Yellow Super Titanium™—a rich, soft-toned hue that combines beauty, durability, and technical innovation.
Purr-fection And Precision? Famed Cat Choupette Stars in

6 days ago | atimelyperspective.com | Roberta Naas

Hublot has never played it safe. While other watch brands toast milestones with limited editions and gala dinners, Hublot celebrates 20 years of the Big Bang with a cat. But not just any cat—Choupette, the late Karl Lagerfeld’s famously spoiled feline, now stars in the brand’s boldest campaign yet. Called “Own It,” the new campaign is equal parts fashion fantasy and internet meme.
Meet The New Oris Aquis Date Diver Taste Of Summer Watches

1 week ago | atimelyperspective.com | Roberta Naas

Oris is bringing the sunshine for summer with a new capsule collection of its Aquis Date dive watch, aptly named Taste of Summer Berries Edition. This bright series consists of two vibrant timepieces recalling summer berries in a raspberry pink hue and a purple color. The watches deftly balance fun with functionality thanks to their 300-meter water resistance and date function.
A Closer Look at the Tudor Black Bay Chrono Carbon 25

1 week ago | atimelyperspective.com | Roberta Naas

Formula One’s Miami Grand Prix this past weekend wasn’t just a showcase of driver skill and team strategy, but also a moment for watch brands to flex their motorsport connections. Several unveiled special editions tied to the high-octane weekend, including Tudor, which introduced the Black Bay Chrono “Carbon 25” on Saturday as a tribute to its partnership with the Visa Cash App Racing Bulls team. The new “Carbon 25” is more than just a new color scheme.
Jaeger-LeCoultre ‘1931 Polo Club’ Exhibition Arrives New York, Los Angeles

1 week ago | atimelyperspective.com | Roberta Naas

Traveling showcase honors the polo heritage of the Reverso and unveils 2025 novelties to the public. Jaeger-LeCoultre brings its latest traveling exhibition, The 1931 Polo Club Traveling Collection, to two flagship boutiques in the United States this year in honor of the polo heritage of its beloved Reverso. The exhibit, which opened in New York City on May 1 until May 10 and then moves to Los Angeles from May 17 to June 3, offers visitors an immersive journey through the story of the Reverso.
Sovereignty Wins Kentucky Derby, timed by Longines

1 week ago | atimelyperspective.com | Roberta Naas

This past weekend, at the 151st Kentucky Derby, Sovereignty raced to the win, ridden by jockey Junior Alvarado. Longines was there, as usual, to time the event down to fractions of a second. In fact, the brand is the Title Sponsor, Official Timekeeper and Official Watch of the iconic race, as well as of the Kentucky Oaks race. It also presents a watch to the winning jockey and owner, and this past weekend was no exception.
Tiffany & Co. Debuts Solar-Powered Rope Watch, Inspired By Schlumberger Icons

1 week ago | atimelyperspective.com | Roberta Naas

Tiffany & Co. has unveiled an unexpected innovation in its high-jewelry watchmaking: the Rope watch, a solar-powered timepiece inspired by the iconic designs of legendary house designer Jean Schlumberger. Seamlessly fusing timeless elegance with contemporary sustainability, this new creation brings a fresh perspective to a signature Tiffany motif. The Rope design—instantly recognizable by its twisted gold forms—was originally conceived by Schlumberger in the mid-20th century.
Bell & Ross Celebrates 20 Years of the BR with Striking New Skeleton BR-03 Editions

1 week ago | atimelyperspective.com | Roberta Naas

Bell & Ross marks the 20th anniversary of its iconic BR collection with the launch of a series of new watches, including the BR-03 Skeleton Grey Steel, a limited edition timepiece that combines modern industrial design with high watchmaking artistry. Unveiled at Watches and Wonders Geneva 2025, the new model headlines the brand’s “20 Years of Boldness” campaign and exemplifies the technical sophistication and stylistic daring that have defined the BR line since its debut in 2005.
Public Voting Now Open For Temporis Awards Masterpiece Watch, 2025

1 week ago | atimelyperspective.com | Roberta Naas

The 12th edition of the Temporis International Awards is now underway, and the public is invited to vote for the 2025 “Masterpiece” watch. In fact, that public voting is what makes the Temporis awards one of the most unusual honors in the world of fine watchmaking.
Hands-On: Vacheron Constantin Traditionnelle Perpetual Calendar Retrograde Date

2 weeks ago | atimelyperspective.com | Roberta Naas

This year at Watches & Wonders Geneva, I had the extraordinary opportunity to go hands-on with one of the most important 270th anniversary releases from Vacheron Constantin: the Traditionnelle Perpetual Calendar Retrograde Date Openface. In fact, to celebrate its 270th anniversary, the Maison is introducing three major limited editions within its Traditionnelle collection — all paying tribute to its history of mechanical excellence and stylistic sophistication.