Activative Platform

Activative Platform is a dynamic quarterly magazine dedicated to promoting the modern approach to sponsorship. It shares insights on leadership, delves into creative concepts, and highlights bold and innovative activation strategies.

Trade/B2B

English

Magazine

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Articles

Adidas Launches Uplifting Olympic Focused ‘Summer Of Sport Anthem’ Ad 48 Hours Ahead Of Paris 2024

Jul 25, 2024 | activative.co.uk | Jeremy Edwards

The German sportswear giant adidas launched a spot under its ongoing, umbrella ‘You Got This’ marketing platform, which aims to act as an uplifting, motivational ad to its own athlete ambassadors competing at the Paris 2024 Olympics and to all athletes out there facing up to the pressures of sport.
UK Broadcaster Channel 4 Challenges Patronising Attitudes To Promote Paris 2024 Paralympics Coverage In ‘Considering What?’

Jul 16, 2024 | activative.co.uk | Jeremy Edwards

More than a month ahead of the Games, Channel 4 launched a Paris 2024 Paralympics campaign called ‘Considering What?’ which challenges people to view Paralympians not as competitors overcoming their disabilities, but simply as elite, world-class athletes. The integrated campaign, created by the broadcaster’s in-house agency 4creative and directed by Steve Rogers through produced house Biscuit Filmworks UK x Revolver, asks viewers to reconsider their preconceptions of Paralympic greatness.