Jeremy Edwards
Director of Content at Activative Platform
We offer creative & strategic (subscription & bespoke) intelligence to agencies, brands & rights owners to fuel game-changing sports & sponsorship marketing.
Articles
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Jul 25, 2024 |
activative.co.uk | Jeremy Edwards
The German sportswear giant adidas launched a spot under its ongoing, umbrella ‘You Got This’ marketing platform, which aims to act as an uplifting, motivational ad to its own athlete ambassadors competing at the Paris 2024 Olympics and to all athletes out there facing up to the pressures of sport.
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Jul 16, 2024 |
activative.co.uk | Jeremy Edwards
More than a month ahead of the Games, Channel 4 launched a Paris 2024 Paralympics campaign called ‘Considering What?’ which challenges people to view Paralympians not as competitors overcoming their disabilities, but simply as elite, world-class athletes. The integrated campaign, created by the broadcaster’s in-house agency 4creative and directed by Steve Rogers through produced house Biscuit Filmworks UK x Revolver, asks viewers to reconsider their preconceptions of Paralympic greatness.
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RT @EuropSponsAssoc: 📢 1 WEEK TO GO 📢 Germany ⚽⚽⚽⚽⚽ Spain ⚽⚽⚽ Belgium 0️⃣ But who's winning the battle of the #brands at #Euro2024? 📅 Tu…
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