Ada Derana

In the competitive landscape of news broadcasting, Derana has successfully established "Ada Derana," a news platform renowned for its impartiality and thoroughness. With a dedicated news team of 100 professionals, Ada Derana strives to provide the most precise and timely updates. To become the leading news brand among Sri Lankans, Ada Derana partnered with Dialog Telekom, Sri Lanka's largest mobile operator, in late 2007 to send breaking news alerts via SMS to Dialog subscribers. Today, news alerts are accessible through all major mobile networks. Ada Derana is available through various channels, including Television, Radio, the Web, SMS alerts, IVR, Video Alerts, and social media platforms such as Facebook, Twitter, and YouTube. The service is offered in multiple languages, making it easier for audiences in Sri Lanka and around the globe to access news. The presentation of news has been tailored to fit each medium, taking into account how consumers prefer to receive information. The highlight of Ada Derana's offerings is its website, www.adaderana.lk, recognized as the top news website among Sri Lankans. Users spend more time on this site compared to its closest competitor. The portal is available in Sinhala, Tamil, and English and encourages viewer interaction by allowing comments on stories and submissions of news reports through the Newsdesk - My Report feature. Recently, Ada Derana was honored with the SLIM Brand Excellence silver award for the Most Innovative Brand of the Year, acknowledging its commitment to becoming a leading news source by innovating its distribution methods. The Sri Lanka Institute of Marketing (SLIM) is the primary marketing body in the country. Furthermore, Ada Derana received recognition from ICTA as the Best e-Content Application among e-News providers in Sri Lanka. The award was given for its tri-lingual news presentation, catering to local and international audiences, during the e-Swabimani awards held on November 9, 2010, at the Cinnamon Grand Hotel. The ICTA is the government agency responsible for ICT policy and direction in Sri Lanka, supported by major donors like the World Bank. The website also secured the silver award at the "Most Popular Web Competition 2010," organized by the Sri Lanka Domain Registry, which is dedicated to recognizing outstanding websites. In 2010, Ada Derana was awarded the Manthan Award for South Asia in the e-News & Media category, distinguishing it as the only Sri Lankan website among four finalists from South Asian countries, including