aheadCRM

aheadCRM offers specialized consulting and guidance for both vendors and their clients in various fields, including Customer Relationship Management (CRM), Customer Experience (CX), e-commerce, mobile technologies, and conversational artificial intelligence.

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Nimble goes Marketing

2 weeks ago | aheadcrm.blogspot.com | Thomas Wieberneit

On April 3, 2025, Nimble introduced e-mail marketing capabilities including a template editor to power scalable campaigns and outreach. This new capability empowers businesses to send unlimited, HTML-powered, and trackable emails, enabling large-scale outreach. This can be used e.g., for newsletters, webinars, product announcements, seasonal promotions, and more — all from within the Nimble platform.
You think you can't achieve 100% CRM adoption? Try this!

2 weeks ago | aheadcrm.blogspot.com | Thomas Wieberneit

Blue Star Ltd. Blue Star is a nearly 80-year-old company, based in India, which is a leader in cooling solutions for both the residential and commercial market. The company offers a variety of cooling products, including deep freezers, air conditioners, and chillers. Solutions are provided through direct sales, channel sales, or a combination of both.
LLM Showdown: Comparing ChatGPT, Gemini, and Grok for Automated News Research

1 month ago | aheadcrm.blogspot.com | Thomas Wieberneit

NB., no one really has a good definition of an AI agent, so this might become an additional topic for research. But I digress. Imagine the following project at hand, which is not only interesting for analysts, btw, but also for a variety of roles in the corporate world. Let’s call it vendor (competitor) monitoring. The job is the following:Research reputable sites for news about a number of vendors, relating to a set of keywords.
How to Get From Excel-Mania to Enterprise Reporting

1 month ago | aheadcrm.blogspot.com | Thomas Wieberneit

Adrian Castellanos of Selectra. Selectra is a French company that was founded in 2007. It specializes in helping customers, mainly consumers, compare and move between energy providers. From this segment, the company has expanded into other segments, with the mission to make the managing of utility bills simpler, cheaper, and greener. The company has more than 2,000 employees and is active in 17 countries across Europe, APAC and America.
ZohoDay 2025 Brings Enterprise Swagger to the Lake

2 months ago | aheadcrm.blogspot.com | Thomas Wieberneit

Big time kudos to Sandy Lo with her amazing team for organizing this and of course also to all the Zoho execs, including the newly minted Chief Scientist Sridhar Vembu, Zoho’s new CEO Mani Vembu, Tony Thomas, Raju Vegesna, Vijay Sundaram and many more, who all were more than willing to share information and, even more importantly, get feedback. The latter is not something that we analysts take for granted.
Sweet Transformation: Inside SugarCRM’s New Direction

2 months ago | aheadcrm.blogspot.com | Thomas Wieberneit

From Monday, 1/27 evening to Wednesday 1/29 in the morning we had some time jam packed with information and good conversations with SugarCRM execs, customers, and in between analysts. The main summit started with a bang, namely the announcement that industry icon Bob Stutz joins the SugarCRM board of directors, which is something that few of us, if any, had foreseen. This is exciting news.
SaaS or the Rise of the Undead

Jan 7, 2025 | aheadcrm.blogspot.com | Thomas Wieberneit

So, what should we take from his statements? After all, the words of the CEO of one of the top 3 valuable companies on this Earth carry some weight. Let me start straight. SaaS, first of all, is a delivery model of logic that also had some implications on vendors‘ business models and their approaches to pricing. For a variety of good and not so good reasons this delivery model succeeded vs. the prevalent model of on-premises software.
Agentforce 2.0 - Champ or Chump?

Dec 20, 2024 | aheadcrm.blogspot.com | Thomas Wieberneit

On December 17, 2024, Salesforce announced Agentforce 2.0 after introducing Agentforce 1.0 during the company’s Dreamforce event. With it, it repositions Agentforce as a “Digital Labor Platform” that is capable of supplying businesses with an infinite workforce. This way, they shall be able to address internal challenges like labor shortages, fixed capacity, stalled productivity, or burnout.
From Hype to ROI: Navigating Generative AI, CRM, and CX in 2025

Dec 9, 2024 | aheadcrm.blogspot.com | Thomas Wieberneit

It also means that I get asked again for my outlook for CRM, CX and AI, and what are relevant industry trends to observe. As said, last year everything revolved around generative AI and I consequently looked at what’s going to happen on the front of CX and generative AI. Let’s look at how good my glass ball did work before looking at 2025.
Salesforce delivers Q3 numbers and bets the house on ... what?

Dec 4, 2024 | aheadcrm.blogspot.com | Thomas Wieberneit

Yesterday, December 3, 2024, Salesforce reported its Q3 / 2025 numbers. The company reported a total GAAP revenue of $9.44B US, which is a year-over-year change of eight percent and also slightly above the guidance of up to $9.36B that it gave after Q2. In addition, Salesforce raised the lower end of its full year FY25 guidance by $100M to $37.8B. What is also visible is the continued focus on operative margin and operating cash flow, which are up by 280 basis points and 29 percent, respectively.