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Thomas Wieberneit

Sammamish, Seattle

Advisor and Featured Columnist at CustomerThink

Helping businesses to improve in Digital Transformation, Customer Engagement, Customer Experience, CRM, Innovation

Articles

  • 1 week ago | customerthink.com | Thomas Wieberneit

    In the past weeks, I have done some research on the value generated by agentic AI. The results are, frankly, quite shocking and reminiscent of the early days of customer experience (CX): Poor or no measurement of how an agentic AI implementation supports overall goals and which departments are affected.

  • 1 week ago | customerthink.com | Thomas Wieberneit

    SAP just held its annual Sapphire event in Orlando, FL. It is totally under the theme of uncertainty and how technology, in particular SAP’s technology, can help businesses steer through poorly charted waters, to use a nautical metaphor. Uncertainty is caused by evolving regulatory situations, tariffs and shipping delays with their impact on the supply chain, waning consumer confidence in the light of all of this, and of course, the big gorilla in the room: AI.

  • 1 week ago | customerthink.com | Thomas Wieberneit

    During the recent ZohoDay 2025, I had the pleasure of talking to Jaroslaw Pietraszko, CIO for IFFCO Group, about what IFFCO is doing with Zoho, why, and what the outcomes of their Zoho implementation are. IFFCO is a privately held multinational company that is active in the fast-moving consumer goods (FMCG) sector that also has some beauty business and is active in packaging and transportation. The company has its headquarters in Dubai, UAE and has operations in 50+ countries on five continents.

  • 1 week ago | aheadcrm.blogspot.com | Thomas Wieberneit

    SAP just held its annual Sapphire event in Orlando, FL. It is totally under the theme of uncertainty and how technology, in particular SAP’s technology, can help businesses steer through poorly charted waters, to use a nautical metaphor. Uncertainty is caused by evolving regulatory situations, tariffs and shipping delays with their impact on the supply chain, waning consumer confidence in the light of all of this, and of course, the big gorilla in the room: AI.

  • 2 weeks ago | customerthink.com | Thomas Wieberneit

    I had the pleasure of spending two days at the Creatio NoCode Days in the Ritz-Carlton in Orlando, together with customers, partners and some fellow analysts to learn about what is new and to generally learn more about Creatio itself. The event itself showed a very vibrant community of customers and partners. On topic, in a nutshell, the event was all about whether and how AI reshapes business software, its creation, deployment, use and the corresponding impact on a business’s ecosystem.

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Thomas Wieberneit @twieberneit@mastodon.world
Thomas Wieberneit @[email protected] @twieberneit
27 May 25

Is @Informatica @salesforce 's precious? The acquisition surely points in that direction, but is it so? A snap analysis https://t.co/rFQLOk52GG #AI #agenticAI #data https://t.co/t9E2N69mlH

Thomas Wieberneit @twieberneit@mastodon.world
Thomas Wieberneit @[email protected] @twieberneit
27 May 25

RT @jonerp: This Sapphire review has visual props :)

Thomas Wieberneit @twieberneit@mastodon.world
Thomas Wieberneit @[email protected] @twieberneit
26 May 25

AI & No-Code: Is Building Software Better Than Buying? Watch the full #CRMKonvo https://t.co/rl7kmOTBkE like and subscribe #Creatio #NoCode #CRM #AI #SoftwareDevelopment #PackagedApplications #DigitalTransformation #Automation #LowCode #BusinessTech https://t.co/T1h6RLdfeZ