Thomas Wieberneit
Advisor and Featured Columnist at CustomerThink
Helping businesses to improve in Digital Transformation, Customer Engagement, Customer Experience, CRM, Innovation
Articles
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2 weeks ago |
customerthink.com | Thomas Wieberneit
In the past few years, I have written about CDPs, what they are and what their value is – or rather can be. My definition of a CDP that I laid out in one of my column articles on CustomerThink is:It is a good thing that CDPs evolved from its origins of being a packaged software owned by marketers, serving marketers.
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2 weeks ago |
customerthink.com | Thomas Wieberneit
The past weeks certainly brought a lot of news, with SAP Sapphire and Salesforce’s surely strategically timed announcement of acquiring Informatica, ranging at the top. I have covered both in recent articles. The enterprise software landscape is crackling with energy, and Artificial Intelligence (AI) is certainly the star of the show. It isn’t anymore about AI as a mere feature; it’s about AI as the strategic core of enterprise software.
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3 weeks ago |
aheadcrm.blogspot.com | Thomas Wieberneit
my column articles on CustomerThink is: A Customer Data Platform is a software that creates persistent, unified customer records that enable business processesthat have the customers’ interests and objectives in mind. It is a good thing that CDPs evolved from its origins of being a packaged software owned by marketers, serving marketers.
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3 weeks ago |
aheadcrm.blogspot.com | Thomas Wieberneit
SAP Sapphire and Salesforce's surely strategically timed announcement of acquiring Informatica, ranging at the top. I have covered both in recent articles. The enterprise software landscape is crackling with energy, and Artificial Intelligence (AI) is certainly the star of the show. It isn't anymore about AI as a mere feature; it's about AI as the strategic core of enterprise software.
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3 weeks ago |
customerthink.com | Thomas Wieberneit
On May 27, 2025, Salesforce announced that it has reached a definitive agreement to acquire Informatica for about $8bn. According to the press release, “bringing together Informatica’s cloud-native capabilities — including its extensive data catalog, data integration, governance, quality and privacy, metadata management, and MDM — with the Salesforce platform will unlock new capabilities for Salesforce’s enterprise data stack, delivering a complete solution to the challenges of AI at scale”.
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