Aly Walansky's Newsletter

Receive a daily email that highlights Aly's ongoing projects, newly released articles, and insights from the industry. This newsletter also features job opportunities in media and PR, helpful productivity advice, family recipes, and a variety of other engaging content.

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Articles

Wednesday: What's the easiest way to frustrate a journalist?

1 week ago | alywalansky.substack.com | Aly Walansky

Good morning!All of our jobs are hard, no doubt about it — and it’s important to give each other grace whenever we can. But what’s the one thing you can do in media outreach that is sure to frustrate a journalist and make them less eager to work with you next time around?
Tuesday: From southern chefs to tea martinis (wait, what?), sourcing a bunch today for pending stories.

1 week ago | alywalansky.substack.com | Aly Walansky

Is anyone else having the worst allergy season ever this year? We always say “it’s just allergies!” but while a cold will run its course in a few days, your allergies will be with you on and off all season long. So, when you think about it that way, is there really anything “just” about it?
Monday: How the 1-3-5 method is key in maintaining summer productivity. Also: Lots of newly published content!

1 week ago | alywalansky.substack.com | Aly Walansky

The summer months are always a strange time of year in our industry, as we’re all trying to navigate staying productive and maintaining our agenda and communication while adjusting to the forever variable that is everyone else’s summer schedule.
Friday: I was featured in Press Hook’s “Ask a Journalist” series + some newly published content to share before the weekend!

2 weeks ago | alywalansky.substack.com | Aly Walansky

A bit of an abbreviated post today as I’m very aware it’s a summer Friday and sunshine and happy hour is far more interesting than reading my email! But some fun tidbits to share though today before we all go for the weekend… I was the featured journalist in Press Hook’s “Ask a Journalist” series this week…I shared all sorts of tips about pitching and pet peeves, and you can read it all in the Instagram post below… Also new today, for Forbes - my martini roundup (my favorite food holiday of...
Thursday: Is your client trying to raw dog their media outreach? This is why that's bad news all around.

2 weeks ago | alywalansky.substack.com | Aly Walansky

Muck Rack has released their 2025 State of Journalism Report, and there’s some really great takeaways:More than 1/3 of journalists consider mis- and disinformation the greatest threats to the future of our industry. Journalists are going to blow right past your pitch if it misses their beat - to the tune of 86% of us will disregard that email if it’s irrelevant to our coverage area. A lot less journalists are using X than a few years ago.
Wednesday: What's one factor that will make me say yes - or no - to your event?

2 weeks ago | alywalansky.substack.com | Aly Walansky

Had the most fun last night enjoying the most unexpected (and welcome!) of pairings. Trivento hosted a guided wine tasting (they have a White Malbec: the first of its kind!) led by Magdalena Viani, visiting winemaker from Mendoza, that included a sushi-making class!I say in this newsletter all the time that the events I’m mostly likely to say yes to are the ones that think out of the box - the unexpected, the interesting, the unique - but are also fun, experiential, and interactive.
Tuesday: How do you know when your PR/media relationship is reciprocal vs. transactional?

2 weeks ago | alywalansky.substack.com | Aly Walansky

I hope everyone is having a solid start to what seems to be a SUPER event-heavy week.
Monday: It's just another Manic Monday - but with a cherry on top!

2 weeks ago | alywalansky.substack.com | Aly Walansky

As someone who works for myself (and yet has a ton of “bosses”!), it’s easy to feel isolated at times, and for so much of what we all do to feel thankless or unseen. While none of what any of us do is for accolades or applause, it feels really good when every once in the while, a note in our inbox isn’t “why didn’t you?” or “I’m disappointed you didn’t…” but rather something beautiful like this:Dearest Aly,I know you follow your passion in your writing.
Monday: Are you making these mistakes in your emails and ruining your media relationship? We'll discuss.

3 weeks ago | alywalansky.substack.com | Aly Walansky

In the interest of streamlining your inbox experience, going to try something a little different today…I’m placing all the normal daily newsletter content on the top of the email and will position the weekly insights edition under a paywall at the bottom.
Thursday: The sweetest way to end off this week + wrapping up several pieces today!

1 month ago | alywalansky.substack.com | Aly Walansky

This week has pretty much flown by, hasn’t it? I can also kind of tell that my inbox is already entering Friday mode but wanted to send out a quick note to everyone still around because I have a few big stories wrapping up today (including my guide to graduation season restaurant deals).