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Articles

FHLBanks: Liquidity You Can Count On

Oct 7, 2024 | media.americascreditunions.org | Ryan Donovan

As established by Congress, the clear mission of the Federal Home Loan Banks (FHLBanks) is to provide liquidity to members – including more than 1,600 credit unions across the country – and support housing and community development. The FHLBanks fulfill this mission through a range of products. FHLBank loans to members (advances) represent the primary liquidity product and account for the largest dollar value of liquidity.
Report demonstrates FHLBank System improves access to affordable housing

Oct 7, 2024 | media.americascreditunions.org | Ryan Donovan

As established by Congress, the clear mission of the Federal Home Loan Banks (FHLBanks) is to provide liquidity to members – including more than 1,600 credit unions across the country – and support housing and community development. The FHLBanks fulfill this mission through a range of products. FHLBank loans to members (advances) represent the primary liquidity product and account for the largest dollar value of liquidity.
A top-to-bottom rebrand

Sep 9, 2024 | media.americascreditunions.org | Dennis Chaptman

When Doug Clinton moved his family to Nashville, Tenn., in 2018, he had big dreams that had nothing to do with country music. As the new CEO at Lifeway Credit Union, he dreamed of elevating the institution to new heights. His dreams were dashed though in 2019 when the credit union’s primary sponsor group, Lifeway Christian Resources, the publishing arm of the Southern Baptist Convention, closed its stores nationally. The company pared its workforce from 4,200 to about 650.
Connecting for success

Sep 9, 2024 | media.americascreditunions.org | Dennis Chaptman

Jason McPhee takes a decidedly hands-on approach to strengthen the bond between Aggieland Credit Union and the people it serves. “Instead of handing out brochures and freebies, Jason creates experiences that connect with people,” says Rachel Bond, assistant vice president of community engagement and public relations at $970 million asset Greater Texas Federal Credit Union in Austin. Aggieland is a subsidiary of Greater Texas Federal.
Building business one relationship at a time

Jul 30, 2024 | media.americascreditunions.org | Bill Merrick

Take care of people, and the numbers will fend for themselves. That sums up Bradley Dyer Jr’s approach to business development at $1.4 billion asset Credit Union of America in Wichita, Kan. While the Jamaican-born senior business development officer doesn’t enjoy the state’s chilly winters, he’s committed to serving the area’s dedicated teachers and health care professionals who make up much of the credit union’s membership. “The numbers are only one aspect of what we do,” Dyer says.
Big ideas create branding bonanza

Jul 2, 2024 | media.americascreditunions.org | Bill Merrick

If Toni Nichols looks familiar, you may have seen her on “The Price is Right,” “House Hunters,” a Golden Chick restaurant commercial, or “Wheel of Fortune”—where she solved the first puzzle. While she’s had her time in the spotlight, Nichols is more accustomed to highlighting the work Texas Trust Credit Union does on behalf of members through storytelling, social media, and clever campaigns that boost branding exponentially.
Report demonstrates FHLBank System improves access to affordable housing

Jul 1, 2024 | media.americascreditunions.org | Ryan Donovan

The Federal Home Loan Banks System (FHLBank System) recently published their 2023 Impact Report, which chronicles in great detail the ways in which the System delivers measurable and sustainable impact on communities and individuals across the country.
Auto lending: ‘Well positioned for 2025’

Jun 6, 2024 | media.americascreditunions.org | Bill Merrick

The big story for credit unions during the second half of 2024 will be a greater focus on used-auto lending due to aggressive subvention by captive finance companies and fewer loan opportunities elsewhere. So says Bob Child, chief operating officer at Origence. “We’re predicting credit unions will make used-auto lending a key focus in the second half of the year,” he says.
ITIN lending blends mission and margin

Jun 3, 2024 | media.americascreditunions.org | Bill Merrick

Lending to people without Social Security numbers isn’t just a way to serve communities in need, it’s good business, says Bob Thompson, chief lending officer at $352 million asset Eagle Community Credit Union in Foothill Ranch, Calif. Eagle Community provides lending services for people with Individual Taxpayer Identification Numbers (ITIN), allowing it to serve un- or underbanked consumers who often turn to high-cost providers such as payday lenders and check cashers.
Best-in-class branding

May 28, 2024 | media.americascreditunions.org | Dennis Chaptman

LaShanta Green hit the ground running in June 2021 after joining what’s now Dow Credit Union in Midland, Mich. Her charge: choreograph, create, and drive forward a rebranding in 15 months. As director of marketing and community relations at the $2.1 billion asset credit union, she juggled the avalanche of details and came out the other side as the CUNA Marketing & Business Development Council’s 2023 Rising Star. Credit Union Magazine: What draws you to marketing? LaShanta Green: Marketing is an art.