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Jul 30, 2024 | 
media.americascreditunions.org | Bill Merrick
Take care of people, and the numbers will fend for themselves. That sums up Bradley Dyer Jr’s approach to business development at $1.4 billion asset Credit Union of America in Wichita, Kan. While the Jamaican-born senior business development officer doesn’t enjoy the state’s chilly winters, he’s committed to serving the area’s dedicated teachers and health care professionals who make up much of the credit union’s membership. “The numbers are only one aspect of what we do,” Dyer says.
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Jul 2, 2024 | 
media.americascreditunions.org | Bill Merrick
If Toni Nichols looks familiar, you may have seen her on “The Price is Right,” “House Hunters,” a Golden Chick restaurant commercial, or “Wheel of Fortune”—where she solved the first puzzle. While she’s had her time in the spotlight, Nichols is more accustomed to highlighting the work Texas Trust Credit Union does on behalf of members through storytelling, social media, and clever campaigns that boost branding exponentially.
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Jun 6, 2024 | 
media.americascreditunions.org | Bill Merrick
The big story for credit unions during the second half of 2024 will be a greater focus on used-auto lending due to aggressive subvention by captive finance companies and fewer loan opportunities elsewhere. So says Bob Child, chief operating officer at Origence. “We’re predicting credit unions will make used-auto lending a key focus in the second half of the year,” he says.
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Jun 3, 2024 | 
media.americascreditunions.org | Bill Merrick
Lending to people without Social Security numbers isn’t just a way to serve communities in need, it’s good business, says Bob Thompson, chief lending officer at $352 million asset Eagle Community Credit Union in Foothill Ranch, Calif. Eagle Community provides lending services for people with Individual Taxpayer Identification Numbers (ITIN), allowing it to serve un- or underbanked consumers who often turn to high-cost providers such as payday lenders and check cashers.
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May 28, 2024 | 
media.americascreditunions.org | Bill Merrick
A successful media engagement strategy boils down to one factor: more cowbell.
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May 28, 2024 | 
media.americascreditunions.org | Bill Merrick
After 13 seasons and 250 episodes of the reality TV show “Bar Rescue,” Jon Taffer is well acquainted with failure. The common denominator among struggling establishments, he says: Excuses. “The excuse is the vehicle by which failure survives,” says Taffer, who addressed America’s Credit Unions’ 2024 Marketing and Business Development Council Conference Sunday in Las Vegas. “Failure lives in a blanket of excuses.”The top five excuses he sees:The fear excuse.
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May 28, 2024 | 
media.americascreditunions.org | Bill Merrick
Today’s chaotic and ever-changing world requires an upgrade in leadership skills, says Laurie Maddalena, a certified executive coach and leadership development consultant. A good first step: Stop promoting people to leadership positions as a reward for hard work or technical ability, says Maddalena, who addressed America’s Credit Union' 2024 Marketing & Business Development Council ConferenceMonday in Las Vegas. Doing so has led to many ineffective managers in the workplace, she says.
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May 28, 2024 | 
media.americascreditunions.org | Bill Merrick
Influencer marketing will be a $24 billion industry at the end of 2024, Influencer Marketing Hub reports. Credit unions are taking notice. A panel of credit union marketing leaders shared their insights into influencer marketing Monday at America’s Credit Unions’ 2024 Marketing & Business Development Council Conference in Las Vegas.
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May 28, 2024 | 
media.americascreditunions.org | Bill Merrick
Credit unions have three primary “superpowers” they can leverage to maximize membership growth, engagement, and impact: empathy, the personal touch, and cooperation, says Kerala Taylor, co-owner and senior marketing manager at PixelSpoke. She addressed America’s Credit Unions’ 2024 Marketing & Business Development Council Conference Tuesday in Las Vegas. One of the biggest challenges credit unions face is uncertainty, Taylor says.
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May 28, 2024 | 
media.americascreditunions.org | Bill Merrick
Home » LISTEN: The state of housingLending Logan Mohtashami, lead analyst at HousingWire, describes the state of the current housing economy this way: “Savagely unhealthy.”“There are too many people chasing too few homes with escalated prices,” he told attendees at the 2023 CUNA Lending Council Conference Tuesday in Denver.
